These programs achieved impressive results by embedding video in email marketing campaigns. Find out how to replicate their success.
Embedding video in email used to be a technical challenge. Now, it’s easier than you think—and leads to impressive results.
Our latest RealTime Email Innovators case studies show how two leading retailers re-thought past approaches and delivered new results.
Join Liveclicker and WhatCounts for our latest webinar discussing the engaging power of video in email on April 11th, 1:30 PM EDT. During the webinar participants will get to see successful examples of video in email campaigns, hear how WhatCounts and Liveclicker apply video to help clients achieve results, and walk away with the actionable […]
Adding video to an email can be a game-changing event for marketers. While many email professionals shy away from the technical complications that video in email can bring to a marketing program, they lose sight of the messaging influence that video delivers to consumers. A recent Forrester report says that including a video in an […]
After the first beta release of Apple’s newest mobile device operating system, iOS 10, Liveclicker began to document the changes for marketers seeking to use contextual email technology within the Apple email ecosystem. Much like with previous operating system releases, Apple has updated its support of HTML5 video – creating additional work for marketers in […]
The start of summer is finally here! Memorial Day is next week; it’s time to break out our beach bods and watch our inboxes fill up with sales promotions! Traditionally, the week leading up to Memorial Day is chock-full of email offers, according to Experian – almost all email volume and revenue (89 and 90%) […]
For as long as email marketing has been alive, it has been taunted, mocked and labeled as dead. The arrivals of social platforms, cloud-based technologies, and other communication channels have all threatened to de-throne the inbox in an attempt to be more ‘relevant’ to the end user. However, email technology has grown to be ubiquitous […]
Over the last few years, we’ve seen an explosion of video content and the continued expansion of mediums through which it gets shared. Last week we watched Instagram extend the functionality of their video offering. Facebook announced its video streaming service, and Snapchat continues to grow in popularity. Within the email industry, it’s the same […]
This blog is dedicated to bringing you the latest and greatest from the world of video distribution, with a focus on video in and video with email. We’ll highlight campaigns from organizations delivering video in email, profile ongoing industry trends, and share the latest best practices. The focus here is tactical. We want to give […]