‘Personalization’ has won Word of The Year. But is it enough?
Upgrade your ecommerce relevance! Borrow inspiration from leading brands doing it right.
Find out what distinguishes advanced personalization from the basics, and where your brand falls on the relevance scale.
Some of growth marketing’s brightest minds gathered to learn, share, and hobnob at Iterable’s 2019 edition of the Activate conference.
There are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back […]