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Tag: marketing personalization

Blog posts

Potent Personalization Tactics to Borrow from Leading Ecommerce Brands

Posted on November 21, 2019November 21, 2019

Upgrade your ecommerce relevance! Borrow inspiration from leading brands doing it right.

Blog posts

The Next Generation of Customer Engagement Is Here: Advanced Email Personalization

Posted on October 10, 2019
advanced personalization email tactics

Find out what distinguishes advanced personalization from the basics, and where your brand falls on the relevance scale.

Blog posts

Personalization is Dead: Long Live Individualization! The Marketer’s Cheatsheet from Activate 19

Posted on April 26, 2019November 9, 2019
individualized marketing header

Some of growth marketing’s brightest minds gathered to learn, share, and hobnob at Iterable’s 2019 edition of the Activate conference.

Contextual Email

Contextual Email in the Customer Lifecycle: Part One

Posted on January 24, 2017

There are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back […]

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