Personalization is Dead: Long Live Individualization! The Marketer’s Cheatsheet from Activate 19
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Some of growth marketing’s brightest minds gathered to learn, share, and hobnob at Iterable’s 2019 edition of the Activate conference.
Tag: marketing personalization
Contextual Email in the Customer Lifecycle: Part One
Posted onThere are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back […]