June 5, 2018 — Despite marketers’ increased focus on targeting shoppers with personalized messaging, consumers are becoming increasingly frustrated by the mounds of irrelevant mass communications they are still receiving from brands, according to the findings of a recent survey.
Two RealTime Email Innovators stood out in the second quarter of 2017 – both for upping the ante on personalization based on behavioral and email open-time data – and the results speak for themselves. Using contextual targeting with 100 percent of its subscribers, retailer Stella & Dot improved their customer experience and achieved a substantial […]
Future of Email – London Email is not an exciting new idea. For the consumer, it is another task that they need to get through every day. Email is the least evolved computer function when it should be the most. The time has come to re-imagine email. How can we, as email marketers, turn this marketing […]
It’s that time again! Join us next week for a review of the 2017 RealTime Email Innovators in quarter one. Rory Carlyle, Liveclicker’s Manager of Content, will be outlining each Innovator and what they did in their email campaigns to utilize contextual personalization, improving customer engagement. This go-around we will be discussing Evine, RoadRunner Sports, […]
This quarter Liveclicker had a great group of contextual email innovators bring some new moves to the contextual email table. Amplify Credit Union boosted brick-and-mortar foot traffic with LiveReveal, Evine improved customer service with LiveTracker, and RoadRunner Sports excited email opener engagement with LiveReveal too. In this issue we highlight the success of each company; […]
Join SmarterHQ and Liveclicker on Thursday, March, 30th at 11:30 AM MST for an in-depth look at real-time marketing personalization and how to achieve success with contextual marketing technology. Register to learn how behavioral, location, device, software and time-based data can be leveraged to create hyper-personalized communication opportunities online and in the inbox. See examples […]
It’s that time again! Here we are in 2017 with a full schedule and an amazing line up of cities to visit during our Future of Email tour. This year, like our past years calendars we are starting out in the Rice-A-Roni capital of North America, San Francisco. It’s our favorite stop of the tour […]