Learn how we’re helping marketers embrace this once-intimidating technique and produce better email marketing campaigns.
In our first post, we introduced the basic principles of kinetic email design. We covered why kinetic is not another term for interactive or dynamic, and outlined how kinetic design differs from the inclusion of interactive email elements. It’s important for email marketers to understand the differences between contextual, dynamic, and kinetic email approaches. Knowing the difference between these terms is akin to knowing […]
Join Liveclicker, Salesforce, Fluent, and Return Path on July 21st in Portland for an information-packed night of education and networking. This free event is open to email marketers only – no vendors, no booths. Attendees will enjoy an intimate evening with thought leaders, learning about the newest strategies and technologies to change the effectiveness of email […]
Using known information to improve communication is nothing new in the digital world. Since my first day as an email marketer, I’ve been groomed to look for insightful ways to divide and conquer email lists. List segmentation has been a core component of email marketing’s ability to stay competitive amongst peripheral digital channels. The email […]
Email marketers know the difficulty of putting together the right segmentation strategy. It starts with an idea, and then quickly becomes a whole lot of work to make it happen. The stress required to manage a sophisticated email campaign is tremendous and just gets bigger with the scale of customization. Systematic automation helps alleviate unnecessary […]