Webinar: The Value of Personalization

A new study from market research and advisory firm, The Relevancy Group, confirms that personalization in email marketing campaigns increases engagement and revenue. In this webinar, analyst David Daniels and Liveclicker’s co-founder Justin Foster present the findings and discuss what they mean to email marketers. The experts examine consumer expectations, marketers’ views on the effectiveness of various channels and tactics utilized, and the opportunities and building blocks for advancing personalization sophistication. Real-world examples illustrate real-time targeting and machine learning personalization.






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