Too many email campaigns today focus only on short-term promotions, rather than longer-term brand or relationship goals. Download the webinar recording to see how you can use email to drive top-end performance while also building contextually-aware experiences to drive subscriber loyalty for the long term.
In this webinar, our guest, Forrester’s Shar VanBoskirk, Vice President and Principal Analyst, and Liveclicker Co-Founder Justin Foster educate attendees on the following:
- • Why you should use email to differentiate customer journeys and nurture customers throughout their lifecycle, not as strictly a promotional vehicle
- • Ways in which you can make make email more valuable to your customers, which will deliver real benefits to your organization, too
- • How email content personalization can help you push email boundaries and achieve new benefits
Download the webinar recording: