The Value of Personalization

A new study from market research and advisory firm The Relevancy Group (TRG) shows that marketers utilizing more advanced personalization tactics have greater email revenue than those that don’t. However, despite the fact that data abounds and both consumer and marketer aspirations are high, marketers are leaving opportunities behind by not embracing sophisticated personalization tactics. The paper also provides important guidance on building a personalization strategy.



We track your engagement with our emails (opens and clicks) in order to deliver content relevant to your interests and measure subscriber analytics. You can unsubscribe at any time. Visit our Privacy Notice to learn more about how we process your data and your rights as a data subject.