Forrester Report: Email Marketing Vendor Stack Changing with the Rise of the Email Content Personalizer

In this Forrester report, Now Tech: Email Marketing Vendors, Q3 2018, author Shar VanBoskirk dares you to decide differently on your email vendor to help push the bounds of what the medium can do for you—namely, differentiate customer journeys and nurture customers throughout their life cycles. But to achieve these benefits, you’ll first have to select from a diverse set of vendors – vendors that vary by size, functionality, geography, and vertical market focus.

With an introduction including expert commentary on innovative email approaches from Liveclicker, you’ll discover Forrester’s insights into the email marketing vendor selection process, including providers that add innovative new examples of content personalization in emails delivered through ESPs.

Download the report to learn Forrester’s top recommendations on selecting a provider and how choosing the right one enables you to:

  • • Advance your marketing maturity
  • • Free up time to focus on customer strategy
  • • Take a new look at an old medium
  • • Promote the value of email beyond the direct sale

 

Download the report: