Hot Topic partnered with Liveclicker to develop product-centric emails that were both personalized and could be updated in real time. Using RealTime Email’s LiveImage, they were able to create an email that highlighted the fact that a product was now available in stores. Then, when the product also became available online, the image automatically changed to a new link to promoting online shopping. Hot Topic was even able to use a grayed out image to show when a product was out of stock.
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