Webinar: Automating Personalization

Most marketers see the value in email experiences that are customized to individual customer needs, preferences, and environments. But understanding what that relevance should look like—and scaling it up to serve a broad audience—remains a constant struggle.

The answer lies in a combination of creativity, advanced technologies, and automation.

Download the webinar recording to join Liveclicker’s Kenna Hilburn and Oracle Marketing Cloud’s Bryan Finfrock, as they explore how marketers can increase engagement, win more loyalty, and improve the customer experience (all without a big incremental burden on your budget and time). 

What you’ll learn:

• How to personalize email content based on user context to drive higher engagement
• Scalable open-time personalization tactics that improve the customer experience
• Creative, innovative, and effective examples to inspire your own campaigns
• How real-time marketing improves engagement and enhances customer experience

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