It’s been a few weeks since Apple’s Mail Privacy Protection announcement (check out our press release where we cover high level impacts). We’ve been taking this time to understand the impacts to the marketing community, how Liveclicker can help you evolve and navigate these changes, and more importantly, the opportunity this presents to us all to think and engage differently.
Award-winning marketers from Hot Topic and Visualsoft show us how Hot Topic used mystery and surprise to achieve a 14% increase in conversion rate and how Visualsoft used in-email polling to attain a 298% increase in orders placed from email marketing.
Most marketers see the value in email experiences that are customized to individual customer needs, preferences, and environments. But understanding what that relevance should look like—and scaling it up to serve a broad audience—remains a constant struggle.
The answer lies in a combination of creativity, advanced technologies, and automation.
Download the webinar recording to join Liveclicker’s Kenna Hilburn and Oracle Marketing Cloud’s Bryan Finfrock, as they explore how marketers can increase engagement, win more loyalty, and improve the customer experience (all without a big incremental burden on your budget and time).
What you’ll learn: