Using Personalization to Win in the Age of Amazon
When it comes to fighting off deep-pocketed competition, retailers are turning to relevance to get an edge.
Read this exclusive analysis for:
- How leading marketers view big, disruptive competition like Amazon
- The advanced personalization tactics brands are using to differentiate from powerful rivals
- Stories from Ulta Beauty and Chico’s showing how improved relevance provides an edge against big budgets and immense resources