The Personalization Playbook: Keeping Sports Brands in the Game with Moment-of-Open Email Relevance
Sports brands are experiencing widespread disruption and having to find ways to quickly adapt to a new normal. Faced with new obstacles and a constantly-changing consumer environment, they need to quickly scale up an engaging, relevant customer experience for customers.
In this ebook:
- Guidance (with examples) for efficiently producing compelling personalized messages for your fans
- A breakdown of key sports audience segments and messaging priorities for each in the short and long term
- How advanced personalization can be achieved quickly with minimal incremental resources