Get Back to Basics (Only Better) with New Twists on Time-Tested Email Tactics

The events of this year have retailers extra reliant on email, but there’s no reason to reinvent the wheel. By putting a twist on six tried-and-true tactics — think personalization, showcasing popular products and treating loyalty like royalty — you can keep your email program fresh without a full refresh.

Download this playbook to learn more about:

• Low-effort, high-impact ideas to implement immediately for quick wins
• Using dynamic content to improve personalization and segmentation
• Jazzing up loyalty program communications with moment-of-open data
• Crafting more compelling confirmations with live polls and relevant recommendations
• A play-by-play breakdown for how to prioritize these tactics

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