Preparing for the New Normal in Fashion: Readying and Scaling Digital Customer Communications

Fashion brands are experiencing widespread disruption and having to find ways to quickly adapt to a new normal. Faced with new obstacles and a constantly-changing consumer environment, they need to quickly scale up an engaging, relevant customer experience for customers.

In this ebook:

• An overview of the trends and environmental influences impacting fashion brands and their customers
• How advanced personalization can be achieved quickly with minimal incremental resources
• A quarterly breakdown of messaging priorities for fashion marketers, with examples

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