Keeping Brands Moving: Email Personalisation Best Practices for UK Travel Brands
The travel, tourism and hospitality industries are among the most affected by the current global crisis. In an uncertain and constantly-shifting environment, it’s never been more important to have an effective way to thoughtfully communicate with customers.
What travel marketers should be doing in the short and intermediate term to make the most of current opportunities and set themselves up for success when travel lanes reopen
Guidance on crafting highly personalised, empathetic messaging in a manner that’s easy and accessible to resource-strained teams
Tips and ideas for ways to engage and support customers that inspire loyalty and pave the way for future success