After a year where brick and mortar stores were shuttered and online shopping skyrocketed, consumers are receiving an overwhelming amount of email marketing messages. To have any hope of cutting through the clutter and catching customers’ attention, retailers must embrace email personalization.
Done well, email personalization helps mid-market retailers challenge industry juggernauts like Amazon. This guide, based on the exhaustive research behind Sailthru and Liveclicker’s fourth annual Retail Personalization Index, outlines the strategies, tips, and trends you can use to grow revenue and become globally competitive.
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