Building Credit with Customers When it Matters Most: Personalization Best Practices for Banks and Credit Unions
As a fundamental component of the economy, it’s crucial for banks and credit unions to be able to communicate with accuracy, compassion and confidence with customers during a time of crisis. All these objectives are achievable with a combination of technology and advanced personalization.
In this ebook:
- Inspiration and examples finance-sectors marketers can use now to enrich their communications
- Actionable short- and long- term messaging priorities for customer segments affected by COVID-19 and the resulting economic fallout
- Guidance for making advanced personalization accessible and efficient with minimal resources