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EMEA 2020 Festive Lookbook: Essential Personalisation Tactics to Reinvent the Retail Season
Many retailers are counting on this holiday season to make up for lost ground, but consumer behavior is fundamentally changing. With advanced personalisation, marketers can scale up communications in an uncertain environment and inspire confidence in their customers to shop through the Christmas season.
In this lookbook:
Guidance for achieving 3 core marketing objectives: revenue growth, engagement, and efficiency
Actionable advice for adapting your holiday marketing strategy to the realities of our New Normal
Inspiring examples and ideas pulled from successful campaigns to place right into your own emails