Creative marketers are using the Liveclicker platform to push the boundaries of what’s possible with email, finding new ways to engage subscribers and make their teams more efficient. In this edition of Email Innovators, we highlight the work of Hot Topic and Visualsoft as they drive big results for clients and craft irresistible email promotions with advanced personalization.

→ Hear Hot Topic and Visualsoft give insight into their award-winning campaigns and answer questions from fellow marketers in this webinar recording

Interactivity + mystery = unsurprising results

Hot Topic runs creative ‘mystery scratcher’ email campaigns that invite subscribers to open to discover a special deal or personalized discount. But maintaining the back-end technical infrastructure that produced unique coupon codes was tedious and time consuming, and the campaigns were missing a key element to make their tantalizing mystery experiences truly irresistible: interactivity.

Dynamic content helps us personalize at scale and keep customers engaged. With interactive offers, we’re able to keep customers coming back to email as a source of information and entertainment. Plus, with Liveclicker, we got an entire day of work back!

The Hot Topic team transformed its passive promotions into engaging, tactile experiences with clever use of Liveclicker’s dynamic content capabilities. Now subscribers tap, click, or ‘scratch’ to reveal their customized offer, adding an element of excitement and agency to the tantalizing mystery experience.

The Liveclicker platform also streamlined the generation and management of personalized coupon codes, leading to tremendous savings in time and resources. The new approach to these campaigns is now not only much faster and more flexible; it drives far better marketing results

Innovation pays off:

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Staying indispensable to clients with creative new data source


Visualsoft regularly innovates creative new solutions for its clients’ many marketing challenges. For example; when FitKit UK needed a deeper understanding of subscribers so it could send them more relevant content, Visualsoft presented an elegant solution: simply ask them!

Visualsoft helped design a campaign using interactive, dynamic polling embedded right in emails to directly ask subscribers about their needs and preferences, to great success. Email’s flexibility and unmatched 1:1 messaging capabilities made sending questions to individuals and receiving discrete responses back easy and scalable.

Using interactive in-email polling generated with the Liveclicker platform, Visualsoft was able to easily assist its client in gathering critical data, which has already driven huge growth in content effectiveness and email KPIs.

Innovation pays off:


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Innovation takeaways


Become an Email Innovator yourself with these potent tips and takeaways:

Interactivity is key. Traditionally, email has been a relatively “flat” and passive one-way marketing channel. But as we learned with Hot Topic, unlocking interactive experiences with dynamic technology can make your campaigns far more engaging and effective.

When in doubt, ask. Want to know what subscribers think and want? You could go through some complex and expensive data-collection exercises…or you could just ask them. A simple embedded email poll is a great way to learn more about your audiences and, as Visualsoft showed FitKit UK, it can leads to huge improvement in conversion metrics.

Don’t make things harder than they need to be. Implementing dynamic content into emails campaigns is challenging and time consuming if you’re on your own. Both of our Email Innovators used an advanced personalization platform to save time and make achieving their objectives easier.

Leading brands across industries incorporate live data feeds into their emails to increase engagement and improve key metrics. Draw inspiration and guidance from these high-impact use cases to enhance your own email live streaming marketing performance!

In this lookbook: 

Feed your emails, feed your results. Learn how in this lookbook!

When a design system is built with personalization at the forefront, the one system allows for infinite outcomes. With these dynamic elements that customize everything from weather forecasts to package tracking in real time, the moment-of-open technology does all the work, allowing email marketing creatives to spend their time doing what they do best.

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The events of this year have retailers extra reliant on email, but there’s no reason to reinvent the wheel. By putting a twist on six tried-and-true tactics — think personalization, showcasing popular products and treating loyalty like royalty — you can keep your email program fresh without a full refresh.

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We’ve assembled some of the most effective and achievable workflow hacks at a time when marketers are under pressure to perform with dwindling resources. Discover the ‘secret weapons’ innovative marketers at some of the world’s leading brands use to do more with less, save time, and avoid losing their minds.   

In this workbook:

Many retailers are counting on this holiday season to make up for lost ground, but consumer behavior is fundamentally changing. With advanced personalisation, marketers can scale up communications in an uncertain environment and inspire confidence in their customers to shop through the Christmas season.

In this lookbook:

Liveclicker 2020 Festive Lookbook

Creative marketers are using the Liveclicker platform to push the boundaries of what’s possible with email, finding new ways to engage subscribers and make their teams more efficient. In this edition of Email Innovators, we highlight the work of Bond Brand Loyalty and TrustedHousesitters as they drive big business results and stand out among the competition with advanced personalization.

Boosting engagement and slashing production time

Liveclicker’s capabilities are the perfect way for Bond to stand out and provide a competitive differentiation in email services from other agencies. Using dynamic content, they were able to drive significant incremental growth in critical campaigns for their clients. Thanks to the user-friendly nature of the platform, the development team significantly cut down on time and resources required to build engaging email elements.

A huge benefit we see with Liveclicker is the time savings to production. Once we started using it, we discovered how easy it was to implement the features.
~Vivian Li, Marketing Automation Manager


Bond Brand Loyalty wanted to offer increased personalization and dynamic email options to their clients without having a significant increase in production time. To excellently serve a variety of clients, they needed to implement a tool that would allow them to easily execute on their creative dynamic content ideas without huge added costs and production time.

Bond is so excited to use more advanced personalization, it created a ‘super email’ featuring 14 different personalization elements to showcase its creative new capabilities to clients and prospects.

Innovation pays off:


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Authentic engagement that inspires trust


TrustedHousesitters brought authentic, emotional engagement to the inbox by making clever use of the video medium to increase engagement, build a community, and inspire trust among their subscribers. 

When the brand needed a way to persuade members who were yet to take the next step and use their service consistently, TrustedHousesitters realized they needed users to fully understand the platform and feel safe using it. This meant addressing people’s hesitations with having a ‘stranger’ in the home — a key business challenge preventing potential members from deciding to trust the platform and therefore convert.

The campaign received over 700 responses (the primary KPI for this program), more than double the duration of open, and delivered a significant lift in conversion rate.


The solution was an authentic video of real TrustedHousesitters members discussing house and pet sitting. This was the first time both owners and sitters were filmed together, and the candid video revealed the ways in which they communicate and bond before a sit starts. 

Rather than clicking out to a landing page, the marketing team embedded the streaming video directly into the email, providing a seamless customer experience and amplifying the message’s viewership. The result was a huge lift in engagement, conversions, and customer responses.

Innovation pays off:


Read Case Study

Email Innovation takeaways


Become an Email Innovator yourself with these potent tips and takeaways:

Advanced personalization makes you stand out in the inbox and marketplace. As we learned from Bond Brand Loyalty, few organizations are delivering the kind of advanced personalization that truly engages customers. Use it to get a competitive edge!

Use video to express complex emotional messages. When you’re trying to build trust and confidence to act, few media are as effective and flexible as video. TrustedHousesitters showed how an authentic, empathetic video incorporated into their email was enough to help hundreds of users feel more comfortable about welcoming ‘strangers’ into their home.

Don’t make things harder than they need to be. Implementing advanced personalization or embedding streaming video into emails campaigns is challenging and time consuming if you’re on your own. Both of our Email Innovators used an advanced personalization platform to save time and make achieving their objectives easier.

Many retailers are counting on this holiday season to make up for lost ground, but consumer behavior is fundamentally changing. With advanced personalization, marketers can scale up communications in an uncertain environment and inspire confidence in their customers to shop through the holidays.

In this lookbook:

Sports brands are experiencing widespread disruption and having to find ways to quickly adapt to a new normal. Faced with new obstacles and a constantly-changing consumer environment, they need to quickly scale up an engaging, relevant customer experience for customers.

In this ebook:

Fashion brands are experiencing widespread disruption and having to find ways to quickly adapt to a new normal. Faced with new obstacles and a constantly-changing consumer environment, they need to quickly scale up an engaging, relevant customer experience for customers.

In this ebook: