Hot Topic partnered with Liveclicker to develop product-centric emails that were both personalized and could be updated in real time.
Using Liveclicker, they were able to create an email that highlighted the fact that a product was now available in stores. Then, when the product also became available online, the image automatically changed to a new link to promoting online shopping. Hot Topic was even able to use a grayed out image to show when a product was out of stock.
Read about their process and results in this case study.