Liveclicker Announces Record 2017 Performance Liveclicker achieves 80% year-over-year subscription revenue growth, 39th straight quarter of profitability, 2.65X increase in live content impressions, continued leadership in releasing market-first product innovations, and doubling of client base to include top-shelf clients such as Pier 1 Imports, Ulta Beauty, BBC, and Pizza Hut. Read on
The Last Blast: Retailers Are Moving To Behavioral Emails June 8, 2018 — Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Read on
Survey: Consumers are frustrated with brand marketers June 5, 2018 — Despite marketers’ increased focus on targeting shoppers with personalized messaging, consumers are becoming increasingly frustrated by the mounds of irrelevant mass communications they are still receiving from brands, according to the findings of a recent survey. Read on
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