LIVECLICKER
IN THE PRESS
- New Survey Uncovers a Rift Between How Marketers Target Consumers & the Way Individuals Expect Brands to Communicate with Them June 5, 2018 — SmarterHQ, Cheetah Digital, Liveclicker, and MailCharts Surveyed Hundreds of B2C Marketers on How They’re Reaching Consumers, Marketing Budget Outlooks, and Current Technology Investments. Read on
- ‘Future of Email’ Event Success Fuels Tour Expansion to New Markets Worldwide in 2018 March 28, 2018 — Consumer brands, industry experts unite to inspire all-star email marketing plays. Read on
- Liveclicker Announces Record 2017 Performance Liveclicker achieves 80% year-over-year subscription revenue growth, 39th straight quarter of profitability, 2.65X increase in live content impressions, continued leadership in releasing market-first product innovations, and doubling of client base to include top-shelf clients such as Pier 1 Imports, Ulta Beauty, BBC, and Pizza Hut. Read on
- New Research from Liveclicker and The Relevancy Group Shows Email Personalization Pays Off January 18, 2018 — Liveclicker releases the Value of Personalization report in partnership with The Relevancy Group. Results show that advanced personalization tactics generate up to 21 percent more email revenue. Read on
- Liveclicker Congratulates Recipients of The Marketer Quarterly Marketing Awards 2017 January 10, 2018 — Liveclicker, global provider of real-time email personalization solutions, congratulates its clients and all of the winners of the third annual Marketer Quarterly (MQ) Marketing Awards. Read on
- The Last Blast: Retailers Are Moving To Behavioral Emails June 8, 2018 — Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Read on
- How Email Can Make Up For Declining Organic Facebook Reach June 7, 2018 — To make up for this diminishing impact of organic reach on social media platforms, it’s important to apply what you’ve learned from social media’s personalization and data analysis to your email marketing. Read on
- Survey: Consumers are frustrated with brand marketers June 5, 2018 — Despite marketers’ increased focus on targeting shoppers with personalized messaging, consumers are becoming increasingly frustrated by the mounds of irrelevant mass communications they are still receiving from brands, according to the findings of a recent survey. Read on
- Brands have yet to master B2C digital marketing, survey says June 5, 2018 – Although 70 percent of millennials say they are frustrated by receiving irrelevant emails, most brands still mostly send mass communications. And, while marketers spend to drive online traffic first, mobile second and physical locations last, more than half of consumers still do most of their shopping in-store, according to a new ... Read on
- Developers Can Build Custom Email Widgets With New Salesforce Tool March 30, 2018 — The Marketing Cloud Content Block Software Developer Kit (SDK) adds the ability for developers to build custom content blocks, or widgets, for inclusion in email marketing campaigns. Read on