Gen Z is rewriting the rules of engagement when it comes to technology, shopping, media, brand loyalty, and more. And marketers who aren’t evolving their strategies to engage this younger generation are already falling behind.
A body of research is emerging that shows how Gen Z is different from their predecessors, but the nature of those differences and the implications for brands have remained largely hypothetical – until now.
To help marketers put the Gen Z difference into real-world context, CM Group recently partnered with F’inn on a cross-generational survey of more than 1,000 consumers, Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers.
For a sneak peek at the results of this study, check out the infographic below: