Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign.
CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker.
September 26, 2018 — Retailers are lagging in providing a superior email experience, according to Customer Experience – Email Marketing, a study by Holistic Email Marketing, co-sponsored by Liveclicker.
July 17, 2018 — There’s a widening gap between consumers’ expectations and the ways brands market to them. Activating customer data is a highly effective way marketers can close that gap.
July 17, 2018 — Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting.
July 17, 2018 — Liveclicker has introduced a personalization suite that it says will help brands send relevant email messages.
June 8, 2018 — Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts.
June 7, 2018 — To make up for this diminishing impact of organic reach on social media platforms, it’s important to apply what you’ve learned from social media’s personalization and data analysis to your email marketing.
June 5, 2018 — Despite marketers’ increased focus on targeting shoppers with personalized messaging, consumers are becoming increasingly frustrated by the mounds of irrelevant mass communications they are still receiving from brands, according to the findings of a recent survey.
June 5, 2018 – Although 70 percent of millennials say they are frustrated by receiving irrelevant emails, most brands still mostly send mass communications. And, while marketers spend to drive online traffic first, mobile second and physical locations last, more than half of consumers still do most of their shopping in-store, according to a new survey.