Video content has permeated almost every facet of the digital landscape except email. Until now.
Embedding video in email used to be a technical challenge. Now, it’s easier than you think—and leads to impressive results.
Apple is expected to release iOS 11 early September, and this is a good time to share a few updates on iOS embedded video support. Essentially, iOS 11’s support for embedded video is unchanged from iOS 10. A few cosmetic (and minor) updates to the embedded video player are expected, however, the HTML5 video tag […]
Join Liveclicker and WhatCounts for our latest webinar discussing the engaging power of video in email on April 11th, 1:30 PM EDT. During the webinar participants will get to see successful examples of video in email campaigns, hear how WhatCounts and Liveclicker apply video to help clients achieve results, and walk away with the actionable […]
Adding video to an email can be a game-changing event for marketers. While many email professionals shy away from the technical complications that video in email can bring to a marketing program, they lose sight of the messaging influence that video delivers to consumers. A recent Forrester report says that including a video in an […]
There are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back […]
>> TRANSCRIPT << Peter: That’s right folks, It’s time for the new edition of the think tank with Bouncex. Welcome everyone my name is Peter Starr Northrop your webinar producer and host here at Bouncex bringing you the Ultimate Guide to Email in 2017, Behavioral Strategies with Kinetic Email. An uninterrupted conversation co-branded by Bouncex […]
For part three of our Exploring Kinetic Email series, I had a chance to interview our Co-Founder and VP of Market Development, Justin Foster. We discussed how Liveclicker approaches kinetic email design, where contextual email and kinetic design work together, and how kinetic email usage will change the inbox experience for all involved. Rory: Today I’m interviewing […]
After the first beta release of Apple’s newest mobile device operating system, iOS 10, Liveclicker began to document the changes for marketers seeking to use contextual email technology within the Apple email ecosystem. Much like with previous operating system releases, Apple has updated its support of HTML5 video – creating additional work for marketers in […]
Join Shaw+Scott and Liveclicker on October 13th! With holiday execution in full swing, email marketers have little appetite for complex, long-term initiatives. It’s time to move the needle. NOW. Yet the need for fast execution of quick stand-out tactics doesn’t negate the need for holiday successes to play into 2017 planning. In fact, marketers should […]