Email Marketing

Inbox Acceptance: Video in Email

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For as long as email marketing has been alive, it has been taunted, mocked and labeled as dead. The arrivals of social platforms, cloud-based technologies, and other communication channels have all threatened to de-throne the inbox in an attempt to be more ‘relevant’ to the end user. However, email technology has grown to be ubiquitous […]

Analytics

Liveclicker’s RealTime Email Driving Clicks, Conversions and Revenues for Recognized Consumer Brands

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Today, Liveclicker, Inc announced that its RealTime Email solution, which enables marketers to create customized content for recipients at the moment they open their email messages, has achieved significant traction since its recent launch. Close to 100 companies, including Adobe, ExactTarget, New Balance, JetBlue, Shoeline, Sony, TailorMade Golf/Adidas and many others, are using RealTime Email’s […]

Realtime Email

Liveclicker Adds Live Forecasting to RealTime Email

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Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, today unveiled its RealTime Email LiveForecast tool. This new capability provides travel and tourism industry marketers the ability to deliver accurate weather forecasts in real-time email campaigns. The LiveForecast solution enhances Liveclicker’s RealTime Email suite of tools that enables marketers […]

Realtime Email

‘Future of Email – San Francisco’ Assembles Industry Experts to Discuss Today’s Email Revolution and Tactics Needed to Bring Email Marketing Programs into the Future

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Email remains a central force in today’s modern lifestyle. Consumers largely prefer it over other marketing channels and it brings massive ROI to modern organizations. To remain welcome and engaging in the inbox, however, marketers must deliver value and relevance while accommodating the shift to mobile viewing. The “Future of Email – San Francisco” assembles […]

Realtime Email

Webinar: The Benefits of RealTime Email – Driving Marketing Effectiveness

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Interested in exploring the benefits of RealTime Email? Join the exclusive webinar “Exploring the Benefits of RealTime Email – Driving Marketing Effectiveness,” on Thursday, November 20th, to hear David Daniels, CEO & Co-Founder of The Relevancy Group and Justin Foster, Co-Founder & VP Market Development of Liveclicker deep-dive into the benefits of RealTime Email. This webinar […]

Analytics

Liveclicker’s RealTime Email Driving Explosive Growth for Top Brands

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Liveclicker, Inc, a global innovator in delivering rich customer experiences across the web and email, today announced that its RealTime Email solution, which enables marketers to create customized content for recipients at the moment they open their email messages, has achieved significant client adoption since its June 2014 launch. More than 100 companies, including Adobe, […]

Realtime Email

iOS8 rocks the world of embedded video in email

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Embed video in email?  Get ready for some big changes. In July 2014, Liveclicker learned while evaluating a development release of the new iOS8 platform that HTML5 players did not function properly when displayed in a recipient’s native iOS inbox.  Instead, an email marketer using an embedded video in email method via HTML5 would see a video player […]

Events

Beginning of an Era: Journeys at ExactTarget Connections

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It was a while coming, but earlier this week the “Salesforce ExactTarget Marketing Cloud” became the “Salesforce Marketing Cloud” on the ExactTarget website.  While I’m sure many in the industry are disappointed to see this visual embodiment of the “end of the ExactTarget era,” I am excited by the opportunity Salesforce presents for ET and […]