What’s your biggest concern about moving up to advanced personalization?
Maybe you wonder whether you can afford the technology. Do you worry about whether you can count on IT to help you launch it, or find all the data you think you need to reach that next level of relevance?
If that’s what’s on your mind, you’re not alone. Research from the The Relevancy Group found retailers had four general areas of concern that kept them from taking advantage of real-time data and other efforts that can bring marketers an additional $20 ROI and give them an edge over competitors like Amazon.
Beyond just naming those objections, though, The Relevancy Group also suggests ways retailers can overcome them in its new report, The Value of Advanced Personalization for Retailers:
Using real-time data in an advanced personalization platform isn’t just the latest shiny toy on the shelf. It can help you give your customers a better experience with your brand – which often translates into stronger loyalty and longer retention – and solve operational problems on your company’s end.
Download Liveclicker’s latest report, Overcoming Challenges to Advanced Personalization, to learn how two major retail brands – Dunhill, a British luxury fashion retailer, and Hot Topic, a U.S. pop culture and fashion brand – used real-time data to build event interest and solve sold-out inventory problems.