We’re proud to celebrate three of our clients for creating email campaigns that really sizzle. These winners of the third annual Marketer Quarterly Awards displayed creativity, innovative real-time personalization, and an outstanding strategy that delivered results. We’re honored to work with them and excited to share their winning emails.
The Marketer Quarterly Awards recognize brands, their technology partners and agencies for being ‘the best of the best in email marketing’ in several different categories. Nominees are judged by analysts from The Relevancy Group on a variety of attributes including relevance, utilization of data, creative, strategy, and results, among other category-specific characteristics.
Take a look at the advanced experiences our clients offered through their inventive use of Liveclicker’s RealTime Email platform.
Best Loyalty Member Email/Offer: U.K.
Celebrity Cruises used loyal guests’ treasured memories to personalize nine different content elements in one email and prompt travelers to book their next voyage.
Goal: To make loyal customers feel special and to engage them with personalized messages.
Challenges: Making each message unique to each individual guest by reliving their entire journey with the brand.
Solution: The company partnered with Liveclicker to creatively pull and render the dynamic data fields of the message, making each message completely unique to each customer.
Results: The campaign received the highest engagement rates of any of their campaigns in 2017, and it generated nearly three times the revenue as compared to their standard emails.
Best Welcome Email/Email Series
ESP: Salesforce Marketing Cloud
Stella & Dot added a “Hand Picked for You” section to their emails using specific content from the opener’s browsing history, as well as live promotions and featured photography to better serve its customers and increase email engagement.
Goal: To improve customer experience by ensuring consistency between the website and emails, while showcasing items of interest to each individual consumer.
Challenges: On the website, a consumer could interact with up-to-the-minute product photos posted by its community of stylists, but in email the imagery became dated as new posts were added. Email could also feature products and promotions that were outdated.
Solution: Using Liveclicker’s RealTime Email functionality, the retailer can ensure that images and offers shown in email are always relevant and up-to-date.
Results: The brand saw a 3.31x increase in click-through rates, and live product photos are now featured in more than one third of emails. They are also able to feature personalized product recommendations based on consumer behavior.
Most Innovative Email: Entertainment
ESP: Cheetah Digital
Using LiveReveal and add-to-calendar interactivity, LEGOLAND was able to instill the fun of a LEGOLAND experience in email and create the most successful Black Friday and Cyber Monday emails in the company’s history.
Goal: Surpass last year’s sales using email as the primary driver of sales, as well as increase email subscribers.
Challenges: They began with a very basic email presented to an unsegmented list, but wanted to stand out in busy holiday inboxes.
Solution: Using Liveclicker’s technology, LEGOLAND added a scratch-to-reveal element to their emails, as well as add-to-calendar functionality, to develop an interactive pathway to purchase.
Results: The resort saw a 3x increase in clicks and doubled sales from the previous year.