Consumer behaviors are rapidly changing. Brands need to move quickly to accommodate new buyer priorities and preferences, creating a seamless experience across channels. And the combination of real-time content and first-party data is your key to delivering value-based personalization that meets customers exactly where they are.
Today, we’re partnering with CM Group sister brand Sailthru to solve the omnichannel personalization challenge. As consumers continue to find more places to engage with a brand, marketers need to be able to move at the speed of the customer, delivering personalized interactions at every engagement. Our latest integration combines the power of Sailthru’s first-party customer data profiles with Liveclicker’s digital library of engaging, conversion-driving personalization elements into a single, cross-channel platform experience.
Through a simple drag-and-drop tool located in Sailthru’s Visual Email Composer (and direct access from Sailthru’s HTML Editor and Campaign Builder), all Liveclicker customer can now tailor cross-channel content to every customer at the moment they engage with your message from directly inside the Sailthru platform. This integrated experience makes it possible to grow audience engagement and loyalty in as little as one click.
But that’s not all. By adding real-time personalization to your first-party data profiles, you create an unforgettable experience that delivers value at every stage of your customer journey.
Drive conversions with real-time personalization and Sailthru’s cross-channel marketing platform
With Sailthru’s easy-to-use Visual Email Composer, you’ve got drag-and-drop access to Liveclicker’s countdown clocks, dynamic content displays, trending social media posts, and more in the same location your first-party data is managed. With one-click access to Liveclicker’s library built directly into your email templates and campaigns, you’ll never have to leave Sailthru’s platform to build and deliver conversion-driving, cross-channel experiences.
Manage all your customer data, marketing campaigns, and personalization strategies from one platform
First-party data is hard to come by, but Sailthru’s data-rich, single-view customer profiles make it easier to collect and use in your real-time personalization elements. This platform hosts the wealth of cross-channel customer data you’ve collected, and when combined with Liveclicker’s library of dynamic content capabilities enables you to seamlessly fuel your messages across marketing campaigns using every digital channel—saving you time while simultaneously elevating performance by adding the perfect amount of interactivity and innovation to your brand’s interactions.
Deliver hyper-personalized product recommendations powered by AI
After combining Sailthru’s data-rich single-view customer profiles, AI and machine learning-based predictions, and Liveclicker’s real-time elements, you’ll find that delivering interest-driven and relevant product recommendations, live product pricing updates, and more has never been easier.
Want to find out how Sailthru’s first-party data profiles and predictive capabilities can help your real-time personalization strategy deliver better results? Click here to connect with us.
Or, explore a demo of our native Sailthru integration right now.
How do we look?
We’re ecstatic to finally be taking the wraps off our total makeover of the Liveclicker web experience. Our new look and layout make it easier for marketers to get the help and information you need to level up your email marketing with moment-of-open personalization.
The biggest differences you’ll see as you click around the site? For starters, a fresh new look and attitude that better aligns to our focus on service, along with a smoother, more user-friendly mobile experience.
Our commitment to provide better service, results and communications with our customers remains steadfast.
Every step of our site and brand update has been designed to help you find information, guidance and support to get the most out of your experience with moment-of-open personalization. Thank you for being our inspiration to never stop improving!
We all knew the General Data Protection Regulation was going to make waves. Nearing the end of the first year of its enforcement though, our focus is being turned to a new privacy legislation: the California Consumer Protection Act. This data privacy law is aimed broadly at the processing of personal information which relates to consumers residing in the state of California and applies to a variety of entities—from individual operations to corporations—which process that personal information. Like GDPR, its purpose is to remedy the imbalances created by new technology and the expanding use of personal information in a sparse landscape of consumer protections, and it attempts this by establishing the privacy rights of individuals and creating an accountability framework for the processing and “selling” of personal information.
Liveclicker maintains a robust privacy program designed around the concept of Privacy by Design and long-standing principles for data privacy represented by privacy frameworks like the one established by the OECD. Through this privacy program, we are in the process of assessing CCPA’s requirements and reviewing any gaps in our current standards. If necessary, we will integrate changes into our software to ensure that our customers are able to comply with their own obligations under CCPA.
CCPA itself is very broad in its current interpretation, with many amendments still being considered by California State legislature. This means the scope and applicability of CCPA could change as we near its effective date of January 1, 2020. As CCPA and other new privacy laws take shape, at the Federal level, or across the globe, Liveclicker believes that our privacy program is well suited to adapt to changing regulations and support the privacy and security of individuals globally.
DISCLAIMER: This blog post provides general information and discussion about email marketing and related subjects. The content provided in this blog (“Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the accuracy or quality of the Content and assumes no responsibility for error or omissions in the Content.
We are excited to let you know that Liveclicker has been acquired by CM Group, a family of leading marketing technology companies. By joining forces with CM Group, we are able to provide our clients with additional product development and service staff while we ramp investments in support systems and people.
There are not many outwardly visible changes. In fact, the Liveclicker acquisition was completed in July of 2018 so our commitment to ‘business as usual’ is already clear. Liveclicker will continue to operate as an independent company under the Liveclicker brand. The people you work with, such as your account manager and product support staff, won’t change. The Liveclicker management team is in place. Our partnerships are continuing without interruption or changes. The core focus and mission of the company remain steadfast.
The real changes have already happened behind the scenes. For example, we have accelerated spending in product development, services, and technical support. We now have a world-class back office to help us scale even faster including new finance, legal, and HR functions. These changes are designed to help Liveclicker grow as we deepen our focus on personalization while maximizing the value of email marketing for our clients.
Liveclicker’s vision is to make email personalization simple and scalable. To bring our vision to as many marketers as possible, we needed to accelerate investments in both products and people. To achieve that goal, the Liveclicker management team explored several options, including raising outside capital and aligning with a strategic partner. Ultimately, we were convinced that CM Group provided the best opportunity to accelerate Liveclicker’s growth so we could bring our vision of the future of email personalization to a much broader community of marketers.
We were intrigued by CM Group from the outset. CM Group operates one of the world’s largest email service providers, Campaign Monitor. Campaign Monitor serves hundreds of thousands of small and medium-sized businesses, a sector Liveclicker hasn’t traditionally focused on – nor is it a sector we plan to focus on moving forward.
We realized that by teaming up with CM Group, we would be able to bring a version of our platform to tens of thousands of marketers that otherwise wouldn’t have access. In short, we saw a highly complementary business that will help us scale much more quickly while Liveclicker continues its push to bring its core offerings upmarket into larger enterprises.
Liveclicker is more focused than ever on meeting the email personalization needs of sophisticated enterprise marketers. The product roadmap has been accelerated and investments in talent are already paying dividends for clients. We look forward to sharing many exciting product and service announcements in the months and years ahead.
Editor’s Note: This post was originally published on the Litmus blog.
If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder. The new extension integrates Litmus Builder with Liveclicker, making it easy to access and embed real-time content without toggling back and forth between tools.
We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new extension:
What’s RealTime Email Content for Litmus Builder?
It’s a Liveclicker integration, delivered as a Chrome extension, that provides email developers a fast and easy way to access powerful real-time content right from within Litmus Builder.
What’s your motivation behind building the extension?
We know a lot goes into building great emails, and we’ve built this integration to make life easier for email developers.
Before this extension existed, a developer would need to log into Liveclicker’s RealTime Email platform, find the campaign for which the real-time content embed tag was needed, copy it, and toggle back to Litmus Builder to add the code. While hardly arduous, it wasn’t the ideal workflow. With this new integration, developers can save time and more readily access the personalization capabilities that Liveclicker is known for—all from within the comfort of their favorite development environment.
How does the RealTime Email for Litmus Builder work?
The extension is integrated into Builder projects and snippets, so email developers can easily access Liveclicker embed codes while coding email templates.
Once the Extension is installed, new Liveclicker buttons within the Litmus Builder interface allow developers to retrieve a list of all live Liveclicker campaigns, so they can easily add the embed tags for those campaigns into the HTML. And if you’re using LiveData—that’s Liveclicker’s analytics feature—you can easily add that through the extension, too.
Check out the video above to see the extension in action.
How can you download the extension?
RealTime Email Content for Litmus Builder is available on the Chrome store. We’d love for you to give it a try and let us know what you think! If you have any questions or feedback, please don’t hesitate to reach out to us at email@example.com.