At Liveclicker we are always talking about moments that matter — and how the right moments create momentum. Today marks one of those unique moments for our organization and our parent company, CM Group. We are excited to announce that Selligent Marketing Cloud is joining our family of brands!
Nothing will change for Liveclicker customers: you will continue to receive the same amazing customer service, and our product roadmap will remain dedicated to meeting your specific needs, regardless of your ESP or campaign management platform.
The only impact for our customers is how you will gain from Selligent joining CM Group as our Liveclicker team learns more about multichannel marketing, campaign management best practices, and global consumer trends. As our teams learn from each other, it will only improve the products that we build and the strategies that we help our customers bring to life.
Selligent has a history that goes back more than three decades, and their team has always focused on the businesses they serve—helping consumer-facing brands elevate their customer experience.
Through the years, Selligent’s technology has evolved, and now Selligent is a leader in AI-based cross-channel campaign management for enterprise and mid-market organizations in financial services, travel and hospitality, retail and ecommerce, media and publishing, and entertainment. The overlap in expertise that Liveclicker and Selligent have is significant and we look forward to continuing to grow and evolve together as part of CM Group.
This is a big turning point for our company in terms of global service, and we’re excited to work with the Selligent team as, together with our family of brands we facilitate billions of consumer connections every year.
With Selligenta part of CM Group, our team and customers will have access to even more resources that encourage faster innovation — we now have more than 70,000+ customers globally and over 1,000 employees in locations worldwide.
Now, that’s a moment worth celebrating and here is to many more to come.
Welcome to the team, Selligent!
Learn more by reading our press release here.
We all knew the General Data Protection Regulation was going to make waves. Nearing the end of the first year of its enforcement though, our focus is being turned to a new privacy legislation: the California Consumer Protection Act. This data privacy law is aimed broadly at the processing of personal information which relates to consumers residing in the state of California and applies to a variety of entities—from individual operations to corporations—which process that personal information. Like GDPR, its purpose is to remedy the imbalances created by new technology and the expanding use of personal information in a sparse landscape of consumer protections, and it attempts this by establishing the privacy rights of individuals and creating an accountability framework for the processing and “selling” of personal information.
Liveclicker maintains a robust privacy program designed around the concept of Privacy by Design and long-standing principles for data privacy represented by privacy frameworks like the one established by the OECD. Through this privacy program, we are in the process of assessing CCPA’s requirements and reviewing any gaps in our current standards. If necessary, we will integrate changes into our software to ensure that our customers are able to comply with their own obligations under CCPA.
CCPA itself is very broad in its current interpretation, with many amendments still being considered by California State legislature. This means the scope and applicability of CCPA could change as we near its effective date of January 1, 2020. As CCPA and other new privacy laws take shape, at the Federal level, or across the globe, Liveclicker believes that our privacy program is well suited to adapt to changing regulations and support the privacy and security of individuals globally.
DISCLAIMER: This blog post provides general information and discussion about email marketing and related subjects. The content provided in this blog (“Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the accuracy or quality of the Content and assumes no responsibility for error or omissions in the Content.
Editor’s Note: This post was originally published on the Litmus blog.
If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder. The new extension integrates Litmus Builder with Liveclicker, making it easy to access and embed real-time content without toggling back and forth between tools.
We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new extension:
What’s RealTime Email Content for Litmus Builder?
It’s a Liveclicker integration, delivered as a Chrome extension, that provides email developers a fast and easy way to access powerful real-time content right from within Litmus Builder.
What’s your motivation behind building the extension?
We know a lot goes into building great emails, and we’ve built this integration to make life easier for email developers.
Before this extension existed, a developer would need to log into Liveclicker’s RealTime Email platform, find the campaign for which the real-time content embed tag was needed, copy it, and toggle back to Litmus Builder to add the code. While hardly arduous, it wasn’t the ideal workflow. With this new integration, developers can save time and more readily access the personalization capabilities that Liveclicker is known for—all from within the comfort of their favorite development environment.
How does the RealTime Email for Litmus Builder work?
The extension is integrated into Builder projects and snippets, so email developers can easily access Liveclicker embed codes while coding email templates.
Once the Extension is installed, new Liveclicker buttons within the Litmus Builder interface allow developers to retrieve a list of all live Liveclicker campaigns, so they can easily add the embed tags for those campaigns into the HTML. And if you’re using LiveData—that’s Liveclicker’s analytics feature—you can easily add that through the extension, too.
Check out the video above to see the extension in action.
How can you download the extension?
RealTime Email Content for Litmus Builder is available on the Chrome store. We’d love for you to give it a try and let us know what you think! If you have any questions or feedback, please don’t hesitate to reach out to us at firstname.lastname@example.org.