The Hot Topic team transformed its passive ‘mystery scratcher’ email promotions into engaging, tactile experiences with clever use of Liveclicker’s dynamic content capabilities.The addition of this interactive email campaign element and technical infrastructure led to more engaging campaigns produced in a fraction of the time.

The results:

Learn how adding an element of surprise led to not-so-surprising results in this case study.

Torrid recently updated its brand and customer experience to better reflect its message, mission, and relationship with its customers. It needed to renovate its loyalty program so it could keep loyal customers up to date with the latest information regarding their account status and rally the community to the new brand vision.

Hot Topic partnered with Liveclicker to develop product-centric emails that were both personalized and could be updated in real time.

Using Liveclicker, they were able to create an email that highlighted the fact that a product was now available in stores. Then, when the product also became available online, the image automatically changed to a new link to promoting online shopping. Hot Topic was even able to use a grayed out image to show when a product was out of stock.

Read about their process and results in this case study.

Alfred Dunhill Limited teamed up with Liveclicker to promote its presence at the Men’s Fashion Show during Fashion Week in Paris.

They created a three-touch email campaign, the first email creating interest and anticipation in the upcoming show using a video trailer, the second email containing a timer counting down to the beginning of the show which was replaced by a live stream when the show began, and the third and final email containing a recording of the show. The campaign created a high-end, engaging experience for their customers that drove real results.

Read about their email campaign process and results in this case study.

Trendyol uses RealTime Email to create several highly personalized marketing campaigns. One in particular increased sales in their men’s sports and sportswear lines. By creatively using one-to-one personalization, the retailer’s open rates, click-through rates, conversions, and sales reached all-time highs.

Read about their process and results in this case study.

Ulta Beauty partnered with Livelicker to enhance its “Year in Review” emails. Using RealTime Email, the company created an elegantly designed email that displays five different major points of personalization.

With the ability to automatically pull in each customer’s real-time data, the marketing team was able to more easily capitalize on the opportunity while increasing engagement and exceeding customer expectations.

Read about their process and results in this case study.

Torrid used RealTime Email to kick off the all-important holiday season with highly relevant content based on open-time data in its Black Friday and Cyber Monday email campaigns. The retailer achieved its campaign goals, increasing traffic to both online and in-store and significantly exceeding revenue goals while increasing the productivity of aged campaigns.

TOMS engaged with Liveclicker to design a kinetic element that allows email recipients to flip a light switch and illuminate the featured glow-in-the-dark shoes. Recipients were able to experience the effect “in real life,” and fully immersed themselves in the experience.

Sun Tan City implemented an in-email music survey to gauge their clients’ preferences. With impressive open and response rates, the company is now able to play the music their clients want to hear and deliver the most positive salon experience.

See how Stella & Dot uses real-time personalization based on website behavior, live promotions and featured photography, to better serve its customers and increase email engagement.