Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign.
CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker.
Jan. 15, 2019 – CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced today the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova.
December 20, 2018 – Liveclicker is pleased to announce that three of its clients were named finalists and two took top honors in MediaPost’s inaugural Email Insider Summit (EIS) Awards program for outstanding client email campaigns.
September 26, 2018 — Customer Experience Email Marketing: Getting Ahead of the Consumer, a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: “What’s the state of Customer Experience Email Marketing in today’s inboxes and how are marketers balancing their business goals with their customers’ needs, wants and objectives?”
July 17, 2018 — Liveclicker has introduced a personalization suite that it says will help brands send relevant email messages.
July 17, 2018 – To empower marketers with the ability to easily discover and automatically deliver their best person-centric message based on ever-changing consumer preferences, behaviors, and context, Liveclicker today announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email.
June 7, 2018 — To make up for this diminishing impact of organic reach on social media platforms, it’s important to apply what you’ve learned from social media’s personalization and data analysis to your email marketing.
June 5, 2018 — Despite marketers’ increased focus on targeting shoppers with personalized messaging, consumers are becoming increasingly frustrated by the mounds of irrelevant mass communications they are still receiving from brands, according to the findings of a recent survey.
June 5, 2018 – Although 70 percent of millennials say they are frustrated by receiving irrelevant emails, most brands still mostly send mass communications. And, while marketers spend to drive online traffic first, mobile second and physical locations last, more than half of consumers still do most of their shopping in-store, according to a new survey.