We are extraordinarily excited to be participating in Adobe Summit 2019 this week. This conference always promotes the importance of the overall digital experience, and this year Adobe highlights the critical mission of creating business transformation by improving the customer experience.
This year’s Adobe Summit features many impressive keynote speakers—Satya Nadella (CEO of Microsoft), Reese Witherspoon, Drew Brees, and more—all of whom will offer new insights to help digital marketers improve their ability to create exceptional experiences for their customers and prospects.
This is a theme that is especially near and dear to all of us at Liveclicker. To put it another way (without any exaggeration), we simply could not be more passionate about helping today’s marketing teams deliver connected, compelling digital experiences.
Email’s connection to better digital experiences
One of the best ways to achieve this goal is to focus on email marketing. More specifically, to use real-time email personalization strategies to capitalize on the potential of one-to-one marketing and connect with your audience in a meaningful way.
Email may not be the first technology you think of as you wrestle with your customer experience strategy. We understand—email may not be the newest or the flashiest marketing technology—but it is still highly effective, and it is here to stay.
(Side note: This year, Liveclicker’s Future of Email event delves deeper into the topic of “Email is Forever” and demonstrates why email marketing is not going away any time soon. This free tour is coming to a city near you, so register today to save your spot.)
Additionally, email is still one of your customers’ favorite channels. Recent research from Forbes shows more than 60% of millennials report email as their preferred way to communicate with retailers.
So even in 2019, email marketing still represents a significant opportunity for digital marketers to create engaging experiences—but only for those that get it right.
Personalization is the answer
One of the best ways to get the most out of email marketing is to use innovative new ways to personalize your email messages. This can be one of the most effective ways to differentiate your company, stand apart from the competition, and deliver a new experience that will surprise and delight your customers.
There are so many ways to do this. To borrow a line, “the only limitation is your imagination.” Cutting-edge advanced email experiences give marketers easy ways to add video, maps, polls, images, timers, weather information, and other interactive features that transform “same-old” email messages into marketing touches customers love to receive.
For example, Alfred Dunhill Limited recently used Liveclicker’s RealTime Email platform to embed a full-motion video trailer that announced the fashion brand’s presence at the prestigious Paris Fashion Week. It followed up with a second email that featured a countdown timer, which was set to 15 minutes before the show started and then revealed a live video stream of the fashion show. A final email contained a recording of the fashion show as well as various product images to encourage the audience to click for more highlights.
This is just one example of how hyper-relevant email can lead to exciting, interactive experiences—and better results for your company.
We’d love to share other examples of email personalization and its positive effect on the customer experience. If you’ll be at Adobe Summit, make sure you stop by and say hello. The Liveclicker team will be in booth #973 highlighting the many ways our advanced email experiences can help your company create a truly exceptional customer experience.