Ho, Ho, Ho! The 2018 holiday season has officially come to a close, and as we look back on all the fun and festivities, we wanted to highlight a few real-time emails that really “sleighed” this year.
Hickory Farms spread good cheer with an in-email poll asking customers if their shopping was finished. Recipients who voted “yes” were directed to a landing page featuring stocking stuffers, while recipients who voted “no” were directed to a page featuring Christmas gifts. In addition, recipients could return to the email for live poll results, adding a sense of community with subscribers and establishing the email as a living, evolving experience. What a brilliant way to engage customers in email and connect them with relevant content!
White House Black Market
As a gift that kept on giving, White House Black Market promoted 10 days of deals leading up to to their holiday event. For 10 days, recipients could come back to the same, elegant email and see a different deal every day. And on the final day, the image switched to “Hurry Ends Tonight” to create an even greater sense of urgency.
Pier 1 Imports
Pier 1 helped customers get their online shopping done on time by counting down the days to its Christmas shipping deadline, and then automatically switched to a reminder that it wasn’t too late to pick up purchases in a nearby store. So no matter when the recipient opened the email, they received the most relevant information.
Everyone loves a good holiday TV special. With this engaging and easy-to-read schedule, British network ITV made sure everyone had the chance to settle down with a cup of cocoa and get in the Christmas spirit with their favorite flick. This email uses LiveSlides to rotate through numerous shows, keeping the reader engaged and enabling the brand to convey a lot of information in just one email.
With all the hustle and bustle of the holidays, things can fall through the cracks. That’s why Taubman Centers’ option to add its “Photos with Santa” events directly to recipients’ calendars was such a wonderful (and helpful!) idea! Personalizing emails with location and timezone data is especially powerful for brands with large brick-and-mortar footprints. Pair that with a customizable calendar invite for a big event or sale, and you’ve got a potent recipe to bring customers in at a particular place and time.