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Looking Back at This Year’s Future of Email Event … and Ahead to 2019

That’s a wrap on Liveclicker’s fourth-annual Future of Email tour

I was right: email marketers really are the all-stars of marketing. The Liveclicker team is consistently impressed with the number of email marketers that come out to learn and grow with us at these events. This year, we toured 21 different cities, rubbed elbows with 1,231 professionals, and gave 626 different brands ideas to help them – and hopefully you – take their email marketing campaigns to the next level.

In our ever-evolving industry, a paradigm-shifting innovation can turn the most seasoned email marketer into a true beginner almost overnight. We’re constantly changing, growing, and adapting to meet the needs of consumers and embrace the most up-and-coming technology. That’s what makes email marketers some of the toughest and most knowledgeable marketers out there – they are shape shifters, constantly adjusting course to get the best results.

Such ongoing evolution definitely keeps things interesting. We’re thankful to have an incredible group of sponsors who gave us insight into the latest trends, stats, and technologies in the email marketing world. Here are a few of our favorite takeaways:

  • • Customer-centric marketing drives results: Brands that consistently provide valuable, relevant content to their consumers achieve impressive – sometimes fantastic – results. Focusing on customer service and understanding what customers want from their relationship with your brand can make all the difference.
  • • Practice like crazy, and learn from your mistakes: Don’t be afraid to try new things and make mistakes. This mindset comes with the territory of a constantly changing industry. If you’re afraid to fail, you will never move forward. Be willing to take calculated risks, keep growing, and keep moving.
  • • Personalization is key: You can’t send the same thing to everyone anymore. Consumers expect their content to be personalized, and we’re not just talking about getting to know their first names. They want content that matters to them, and content that isn’t obsolete as soon as they open the email. Using open-time data in conjunction with data you collect on your subscribers is an absolute must.

 

It’s impossible to sum up all the great information that was shared on the tour in one blog post, but it really was great. Don’t just take our word for it, here’s what Nick Einstein from The Relevancy Group had to say about the experience:

“It was a fabulous event. The content was solid, the presenters were great, and everything seemed to be very well received. I’m a big fan of the format, and the event was (as always), very well produced.”

The 2018 tour may have come to a close, but we’re already excited to get back at it next year — and it will be better than ever. Don’t miss out! If you’d like to keep up with cities, content, and more, visit thefutureofemail.com and subscribe to our newsletter. We hope to see you in 2019!