eBook, “Real Examples. Real Impact. A Guide to Real-Time Email Personalization Every Marketer Should Follow” Recognized for Marketing Excellence in Digital Media Category
Cupertino, CA, November 12, 2018 – Liveclicker, a global provider of real-time email personalization solutions for BtoC marketers, was recognized by MarCom for its recent LookBook designed to provide marketers with real-world insight for elevating and personalizing email communications for greater impact.
“Real Examples. Real Impact. A Guide to Real-Time Email Personalization Every Marketer Should Follow,” provides marketers with practical, proven strategies for leveraging email for its greatest impact, organized around the customer lifecycle. The eBook examines real-world examples in the following categories:
- • Acquisition: Delighting new subscribers with their first Welcome email
- • Growth: Using personalized email to turn new subscribers into long-lasting customers
- • Retention: Providing ongoing value to keep recipients engaged while avoiding brand burn out
- • Holiday: Leveraging key moments to differentiate customer experiences
“We are thrilled that our work at Liveclicker was identified by MarCom as a leader in the industry,” commented Justin Foster, Co-Founder and VP Market Development at Liveclicker. “The content in this LookBook was specifically designed to help marketers combat today’s greatest challenges — to create highly personalized, engaging, impactful emails that stick with consumers.”
“Liveclicker’s eBook was a stand out for us due to its creative and informative content. Not only did it educate marketers about what they can do to personalize their communications and cut through the inbox clutter, but it also provided real-world examples of who is doing it right,” commented Edward Dalheim, Executive Director, MarCom Awards. “This insight is invaluable for marketers working to optimize their customer email communications.”
The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
Since its inception in 2004, about 6,000 print and digital entries have been submitted from dozens of countries.
MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community.
Founded in 2008, Liveclicker is a global provider of real-time email personalization solutions for B2C marketers. Since the release of its VideoEmail platform in 2009, marketers have used Liveclicker to captivate consumers and drive program performance. Today, top brands such as 1-800-FLOWERS, AT&T, MasterCard, Lowe’s, Hertz and Samsung rely on the company’s market-leading RealTime Email solution to deliver engaging, personalized messages, simply and at scale. For more information, visit: www.liveclicker.com, phone: 888-727-8130 or email: firstname.lastname@example.org.