If you’ve got it, haunt it, and these brands have it! We compiled some of our favorite RealTime Email Halloween campaigns for you, and they’re scary good.
Check them out … if you dare!
Subject: Last Weekend To Face The Frights
Busch Gardens sent out this scream-worthy email promoting its various haunted houses. When the recipient clicks on or hovers over the logos, an animated GIF promoting the haunted house plays. This strategy can be a good way for brands to put more content in their email in a way that is a good interactive experience for the recipient. See for yourself…
Subject: Saves end TODAY! 31% off the Aerie Collection
Lingerie retail company Aerie promoted their Halloween sales event with a ghostly countdown timer encouraging recipients to shop before the promotion on holiday-specific merchandise ends. Once the time expired, an image let openers know the deals were over, but provided a link to shop anyway to deliver a seamless customer experience. Those “witches” will learn to act more quickly next time….boo!
Subject: Inside: A spooktactular offer for loyal customers this Halloween…
Morrisons created a creepy animated GIF that personalizes to the recipient’s time of open. The email shows “Good Mwahahafternoon” in the afternoon, “Have a fangtastic evening” in the evening, and the “Happy Halloween” image will show at all other times. A great way to make subscribers want to come back to see how it changes!
Subject: Don’t Be Scared! Get Your 3-Day Candy Deal
Supermarket chain H-E-B included a real-time local weather forecast in their Halloween promotional email to help customers plan for trick-or-treating. A helpful feature and a great personalized connection point for recipients. I know I’ll be checking back to see how I should dress tonight!
Subject: Bone-Chilling Coupons: $6 off Halloween Goodies
In another promotional email message, H-E-B embedded live video to entice customers with a delicious dessert recipe. Reports state that adding video to email can boost click rates up to 300%, so it’s a good strategy to engage subscribers. (MarTech Advisor)
Interested in seeing more creative holiday campaign ideas? Download our Holiday LookBook for all the inspiration you need.