School buses. Football games. Shorter days and changing temperatures. All proof that summer is officially over.
For many marketers, this change of seasons means it’s time to start planning holiday campaigns and related marketing activities (if they haven’t already).
Yet it may be hard to get started. It seems like each year it becomes more challenging to create holiday campaigns that will truly stand out, engage customers and prospects in a meaningful way, and most important, produce results that truly move the needle.
If you’re feeling this way, we have the perfect resource to help you out of your creative rut: our brand new Holiday LookBook.
This valuable resource gives you a detailed look at some of our clients’ successful holiday campaigns. In it, we break down each email sample to analyze the individual tactics that contributed to the campaign’s overall success, including real-time, interactive content based on moment-of-open data and the concept of using email as a profile-building tool.
While we would never promote stealing, especially anything holiday-related, we encourage you to “borrow” some of the ideas in these real-world examples or use them for inspiration for your own holiday campaign.
Avoid the “same old” approach with personalization innovations
The Holiday LookBook also gives many examples of how real-time personalization tools can create advanced experiences customers love. These result in powerful, engaging emails featuring live polls, embedded videos, countdown timers, scratch-and-reveal promotions, maps, and so much more. Like the old saying goes, the only limitation is your imagination.
The book also shows how creative marketers are thinking beyond traditional holidays such as Black Friday and Cyber Monday. You’ll see great ideas related to Thanksgiving, Valentine’s Day, and others.
In one example, Chico’s even made up their own holiday – “United Against Ironing Week.” This great concept let Chico’s bond with customers over the idea that we all work too hard and could benefit from a week off from at least one activity. It also helped the retailer promote a wrinkle-free collection during this fictitious holiday week. Yet by striking a sympathetic tone, the campaign connected with consumers in a way they didn’t expect, leading to better results than a standard email promotion.
There are more examples, but we don’t want to ruin the surprise. To see them all yourself—and get a creative spark for planning your own holiday campaigns—download the Holiday LookBook now.
One additional “gift” for you: The Holiday LookBook is an excerpt from Liveclicker’s “Real Examples. Real Impact. A Guide to Real-Time Email Personalization Every Marketer Should Follow.” You can download this complete LookBook here for even more ideas.
Happy holiday planning!