Now that Memorial Day has come and gone, let’s welcome summer with all the traditions we know and love – barbecues, backyard parties and longer days – not to mention one of the best holidays of the year: Independence Day! You’ve probably already started to think about your Fourth of July email campaigns, but, if not, we wanted to put together a few fun, last-minute ideas for you to consider.
According to a report by the National Retail Foundation, Americans spent more than $7 billion on cookouts and other celebrations of the Declaration of Independence, up from $6.8 billion in 2016. Numbers are forecasted to be even higher in 2018, so take advantage of these trends and get your campaign out the door with some real-time personalization.
Be Inviting and Engaging
What better way to engage your customer than to get them interacting with your email? Take your LiveReveal to the next level and personalize it 1:1 for your customer. How about a scratch-off with first name personalization? Or you could use custom coupon codes and showcase them behind the reveal. There are so many fun options.
Help Them Plan Ahead
The LiveTimer is the best way to create a sense of urgency and drive traffic to your 4th of July deals. In fact, one of our retail clients who used a LiveTimer over Black Friday/Cyber Monday achieved the highest revenue hour in company history and and gained incremental revenue from campaigns sent days, even weeks, earlier. You can also add a LiveMap to show your closest retail location. Another helpful, creative idea would be to have a countdown to your local fireworks show with a map of the location.
Prepare Them Properly
Everyone will be checking the weather in anticipation of the day at the beach, the cookout or the evening fireworks, so why not be the source that they can count on while providing personalized content and product suggestions?
Or take that one step further and consider adding a pollen level forecast so your email can be even more handy!
Just remember, you can never send a holiday email too early (okay, maybe don’t send a 4th of July campaign in January, but you get the point). It’s also not a bad idea to send multiple emails and associate yourself with the holiday more than once. Break free from the typical brand guidelines and add a patriotic flare to your creative. This holiday is a great excuse to have a little fun while the livin’ is easy.