Join Experian Marketing Services and Liveclicker as we kick off 2017 by diving into tried and true strategies and tactics to make your marketing successful in the year to come. Trends come and go, but smart planning never goes out of style. Instead of relying on fleeting trends to help you set the course for 2017, get back to the fundamentals of planning early.
This interactive session, presented in partnership with Liveclicker, will cover:
- Q4 contextual and kinetic email marketing campaign insights
- Nailing the basics: quality data, personalization, consistency, and mobile first
- The importance of knowing your audience
- Focusing on you: planning for professional development
- Focusing on your program: planning for marketing campaigns
Meet the Marketing Experts:
Liz McLemore, Senior Manager, Strategic Services, Experian Marketing Services, Cross-Channel Marketing
Liz McLemore is a cross-channel marketing professional with over fifteen years of experience in the fields of marketing, software development, and technology. In her current role at Experian Marketing Services, Liz provides strategic program recommendations and actionable industry trends to several industry leading organizations. Liz has also spoken to large groups across the country about trends and best practices in digital marketing, and is a regular contributor to the Experian Marketing Forward blog. She has received the Pinnacle and Marketing Forward awards, and is an active participant in the West Coast Leadership Connections: Women group in Experian.
Justin Foster, Co-Founder, Liveclicker
Justin Foster is Co-Founder and VP Market Development at Liveclicker, a company focused on helping large brands send more interactive, personalized emails. At Liveclicker, Justin is responsible for overall go-to-market strategy, thought leadership, and industry outreach. Justin is also Founder of the Email Marketing Roundtable, a nonprofit group of nearly 1,000 email marketers focused on advancing email marketing best practices. A veteran of the industry and sought-after speaker, Justin has been advancing email marketing since 2002.