Join Shaw+Scott and Liveclicker on October 13th!
With holiday execution in full swing, email marketers have little appetite for complex, long-term initiatives. It’s time to move the needle. NOW. Yet the need for fast execution of quick stand-out tactics doesn’t negate the need for holiday successes to play into 2017 planning. In fact, marketers should use lessons learned during the busy holiday season to drive strategic thinking moving forward.
In this fast-paced, interactive webinar hosted by Shaw+Scott and Liveclicker, industry thought leaders will explore quick time-to-value tactics that you can use to make Holiday 2016 exceed your goals and delight your subscribers while positioning your 2017 program for success.
What we will discuss:
- Time-based shipping updates: free shipping, rush shipping, gift cards
- Weather-based featured items
- Live shipment tracking
- Live pricing, inventory, and promotional updates for fast-turn sales
- 12 days of Christmas scratch-offs and video
- Countdown to Christmas
- Best practices for integrating last minute tactics into the calendar
- Leveraging Holiday Wins for 2017’s roadmap
- Catherine Magoffin, Vice President of Strategy and Services, Shaw+Scott
- Justin Foster, Co-Founder & Vice President of Market Development, Liveclicker