Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. By June 2011, over 5 million active users were sharing photos. By September, they doubled to 10 million active users. In eleven months, Kevin Systrom and Mike Krieger watched Instagram meteorically rise through the ranks of the social media industry – unstoppable.
Two years later, in 2012, Mark Zuckerberg and the Facebook family bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much. How could Facebook justify paying that much for a tiny competitor? Well, today they’ve grown to over 500 million users globally with around 100 million users in the U.S.
Figure 1 A Growth of Instagram Chart from Business Insider
Instagram in Email Marketing
Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Email marketers began cross-channel marketing with social media icons to decrease the amount of material upkeep. Almost overnight, social media icons became the standard for integrating social media into email consistently.
Email technology has evolved significantly. Now, an email can display up-to-the-minute posts with imagery. As the email opens for each recipient, social account information is pulled in real-time. Instagram can become a portion of live content in an email instead of just a logo – social content is synchronized across both channels seamlessly.
A excellent example of a live Instagram feed in an email is CheapCaribbean.com, they’ve not only begun pulling a live Instagram feed, but they’ve also customized the feed within RealTime Email to become their branded content element.
Instagram was added to their current email campaigns with a small line of HTML code from RealTime Email after a few minutes of customization.
Email Marketing & Instagram – Better Together
Infusing these two online channels improves online brand visibility and email relevance from the start. Instagram’s attractiveness brings a refreshing visual element to email’s already proven return on investment. Conversely, email marketing drives loyal inbox readers to follow Instagram – strengthening the omnichannel business-to-consumer relationship.
Increasing Email Engagement
Figure 3 – Instagram is used up to 11 days a month on average by active users
Adding a live Instagram feed into your email isn’t just another way of inserting a social media logo. With active Instagram users engaging that network up to eleven days a month, weekly or monthly emails could benefit dramatically from an increased lift in email content interaction. Plus, with tools like RealTime Email, LiveFeeds can be added to an automated campaign without needing constant updates. Saving marketers time and money to create more inclusive social media content.
For more information about RealTime Email and adding Instagram to your email campaigns, contact us and request a demo. Liveclicker specializes in making email campaigns stand out in the inbox with interactive and rich media elements.