The start of summer is finally here! Memorial Day is next week; it’s time to break out our beach bods and watch our inboxes fill up with sales promotions! Traditionally, the week leading up to Memorial Day is chock-full of email offers, according to Experian – almost all email volume and revenue (89 and 90%) for the holiday comes in the week prior. Marketers willing to personalize their holiday outreach with first or last names will see around 30% better open rates.
In years past, Memorial Day email campaigns have outperformed Black Friday and Cyber Monday with transaction rates 35% higher in some cases. There’s a big reason your inbox is peppered with clothing and car sales offers – it’s the holiday before the summer season and the retail sector is bursting with people looking for new things to show off. In the last two weeks, I’ve received over 140 promotional emails to my personal email address.
If you’re already in the middle of your marketing campaign, you may already be working different ideas to improve your effectiveness. Maybe you’re just starting to try email as a holiday marketing tool. Don’t worry if you don’t have time to make any changes for Memorial Day this year. There are eleven federal holidays and dozens of other holiday observations to take advantage of every year.
Email Marketing Must-do’s for any Holiday Campaign
- Start early – begin planning at least a month before the holiday. Create the templates, content, and offers with enough time to send emails for two weeks before the holiday. The sooner, the better, some marketers start mailing months before.
- Time sensitive – Creating urgency is necessary to drive click through traffic. Show openers deals they can’t pass up on driving quick sales. Day of, one day, and days left emails to entice last minute shoppers.
- Use coupons or codes – Drop them like it’s hot. Using coupons and codes can drive store traffic as well as ecommerce revenue. Online redemptions often take place quickly after the email is opened.
- Personalize – Speak to shoppers with a first name. Personalization in subject lines has been documented to drive 30% better open rates.
Here are a few ways to boost traditional Memorial Day emails with Liveclicker’s RealTime Email technology and techniques. Use these ideas below to improve your email marketing performance. Take note at how RealTime Email can add a whole new dimension of interactivity to traditional approaches.
Holiday Email Marketing Techniques with RealTime Email
Offer a discount on older as well as holiday merchandise via email. Use a promo code for improved conversions and campaign tracking.
RealTime Email Improvement – Offer a discount, but use a LiveTimer in the email to drive urgency with purchasing. Show the customer they only have so much time to act. Allstate used this LiveTimer for a countdown to the summer campaign.
Use holiday themed content to improve relevance and promote products.
RealTime Email Improvement – Embed video into the email template using LiveVideos that play in the inbox. Video can draw up to 300% better results than static text content. AT&T used this LiveVideo to drive additional device and service sales.
Integrate Social Media
Combine social media efforts within the email to drive additional traffic to social channels – highlight sales, promotions, contests, etc.
RealTime Email Improvement – Integrate LiveFeeds into the email template to deliver up-to-the-minute social content within the inbox. Choose any popular feed or create a custom one. Royal Caribbean used a LiveFeed with Twitter as an end cap for their newsletter.
Drive in-store traffic
Push shoppers into brick and mortar locations with a sale using a promotional code or member discount. Segment users by location.
RealTime Improvement – Create a LiveMap to display a dynamic local map to the opener using predefined location data at the moment-of-open. Nordstrom used this LiveMap to direct openers to their nearest location.
These examples show a few ways real-time email marketing can improve inbox performance with added relevancy and personalization.
Try RealTime Email
If any of these examples have you ready to try a real-time email solution. Contact us to learn more about getting a RealTime Email account ready for your next deployment. Generating real-time content for the inbox will change the way your subscribers interact with your organization.