Today, Liveclicker, Inc announced that its RealTime Email solution, which enables marketers to create customized content for recipients at the moment they open their email messages, has achieved significant traction since its recent launch. Close to 100 companies, including Adobe, ExactTarget, New Balance, JetBlue, Shoeline, Sony, TailorMade Golf/Adidas and many others, are using RealTime Email’s powerful real-time targeting, testing and analytics capabilities to engage consumers via highly focused, relevant email campaigns that drive opens, clicks, conversions and revenues.
JetBlue understands the positive impact that real-time responsive content can have with recipients and utilized the RealTime Email solution to run a live sale countdown timer as part of a recent email campaign to promote its weekly fare sale. Like other real-time content powered by RealTime Email, live countdown timers merge data only known at the moment when a recipient opens the email – such as the time of day and time zone – with existing subscriber data. By allowing the delivery of highly targeted and engaging inbox experiences, JetBlue’s campaign was uniquely relevant to the consumer at the moment of open, displaying the exact time left in the fare sale to purchase discounted tickets.
JetBlue launched its two-day discounted airfare campaign in May for summer travel through September 25 in the New York and Boston markets. The campaigns consisted of targeted emails for each of the regions. The emails featuring the countdown timer outperformed the base campaign in both markets, with overall unique click-through rates improving by 37.1 percent and overall unique conversions in both markets outperforming the base results by an average of 111.5 percent.
In addition, JetBlue ran an A/B test of countdown timer vs. no timer for the major regional segments within the overall large distribution. There, it experienced a 4.4 percent increase in overall revenues for the A/B tested segments, a 6.8 percent lift in unique conversion rates and a 7.9 percent increase in click-to-conversion rates.
“In just a short time since launching RealTime Email, we’re seeing a lot of demand and traction, with some of the most recognized brands leveraging it for their email campaigns,” said Justin Foster, co-founder and VP market development at Liveclicker. “RealTime Email is enabling marketers in several vertical industries to present the most relevant, up-to-the-minute content to their target audiences – including time left in a sale, available inventory, location-specific offers, current social media feeds, etc. – and this can even be presented in the language of the recipients, all creating stronger engagement and driving revenues.”
Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Liveclicker’s video commerce solutions help today’s top brands – from production through conversion – generate the most ROI from video. Founded in 2008, the company helps clients such as Costco, Bed Bath and Beyond, Petco, eBags, Canadian Tire, Best Buy, 1-800-Flowers, Under Armour, OnlineShoes.com and many others drive higher consumer engagement and conversion. For more information, please visit: www.liveclicker.com.