ExactTarget customers can now download and install the VideoEmail for ExactTarget app in HubExchange directly from the Interactive Marketing Hub.
This app enables ExactTarget users to safely embed video directly within email messages, directly bypassing the problems that plagued embedded video in email for years. VideoEmail for ExactTarget dynamically creates all the files required to support embedded video in email across browsers and devices, detects the mail client in use at the moment a recipient opens an email sent by ExactTarget, and tracks video performance in real-time. Most B2C senders will reach over 60% of email openers with embedded video; B2B users closer to 40%. Any mail recipient using a mail client that does not support embedded video would receive a simple clickable image or video animation instead of an embedded video.