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From the blog
- Are Millennials Killing Email? (Spoiler Alert: No) From cable television to casual dining chains, many long-lasting industries and popular products are suddenly struggling to find the growth and success they’ve enjoyed for years. And the reason, according to some commentators, is the much-maligned millennial. Millennials have become a favorite scapegoat to explain the (real or perceived) stagnation and decline of many cultural ... Read on
- How LEGO and BistroMD Use Order Tracking Emails to Improve the Customer Experience As an email marketer, you know how important it is to use real-time personalization to create engaging, effective email experiences. Yet the bar is constantly being raised, especially as your competition catches on. This means you need to be more creative in your personalization strategies and constantly consider innovative new approaches. (For example, who could ... Read on