[Stores.org] 20 Ideas Worth Stealing
January 18, 2012
“The extension of video to mobile channels helps commerce sites reach a wider smartphone and tablet audience with the world’s most persuasive selling medium,” says Justin Foster, co-founder and VP of market development for Liveclicker.
[MarketingVOX] Product Videos and the Conversion Factor
January 17, 2012
Another measure of videos’ success with consumers can be seen in analysis from Liveclicker released in December 2011. It reported that the average retailer saw the number of year-over-year video views increase by 61% in November 2011.
[Larry Kless] Online Video in 2011: A Look Back
January 15, 2012
In August, where I attended the 2011 Liveclicker Video Commerce Summit in San Francisco. I recorded a number of interviews with speakers at the two-day event for Liveclicker’s VideoRetailer.org blog.
[PowerRetail] Online Video Helps Retailers Secure Holiday Success
January 13, 2012
These findings are in line with new statistics from Liveclicker addressing the effectiveness of video marketing during the holiday season.
[MediaPost] 2012 Video Commerce Predictions
January 4, 2012
With 2011 in the rearview mirror and a strong holiday shopping season propelling e-commerce to new heights, video commerce is poised to play a much stronger role in 2012 than ever before for brands that sell direct, as well as re-commerce merchants.
[Internet Retailer] Video marketing increases conversions for Advance Auto Parts
December 21, 2011
She says the e-retailer manages all placements through its video platform provider Liveclicker Inc. Consumers can click through from a video running through any of these channels to visit the most relevant page on AdvanceAutoParts.com, such as the page for the product covered by the video.
[ReelSEO] Online Video Brings Holiday Cheer To Retailers By Boosting Sales
December 21, 2011
This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product. Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and how many people immediately purchased the product after watching it.
[Marketing Charts] Interactive In-Stream Video Ads Growing
December 19, 2011
According to analysis from Liveclicker released in December 2011, the average retailer saw the number of year-over-year video views increase by 61% in November 2011. As of Cyber Monday, the average e-commerce video generated $2,026 in revenue, with an average of $3.74 per play.
[Video-Commerce.org] Using Video to Improve the E-Commerce Shopping Experience
December 16, 2011
Give users a virtual shopping experience. Liveclicker’s Video Commerce platform is an excellent example of a “social technology” that lets customers select and compare related products right from within the video display, including interactive video capabilities allowing customers to both shop and share the video with others.
[EmailResponsibly.com] Video in Email – Why, When and How?
December 13, 2011
Experian CheetahMail and Liveclicker, a comprehensive video commerce solution that video-enables your most important marketing channels, held a webinar earlier this week to share best practices and case studies on the topic.
[MediaPost] Top Social Video Commerce Tips & Stats
December 2, 2011
Social is big. Video is big. E-commerce is big. But social video commerce? Puh-lease!
[BlueHornet] Holiday Advice for the Email Marketer
December 1, 2011
According to in-email video provider Liveclicker, “In recent tests, several Top 500 Retailers using video in email experienced 20%+ increases in average order value compared to a non-video version, with one Top 25 retailer reporting a 40% increase. In another recent controlled A/B split, a midmarket retailer experienced a 35% increase in conversion rate compared to an email version that did not contain video.”
[MediaPost] Your Email Holiday GIF Guide
November 22, 2011
A great way to spark interest in your video content is to animate a couple of frames of a video in the body of your email, like this example from Neiman Marcus. Or, partner with a company like LiveClicker to create a streaming gif of your video for the inbox.
[REELSEO] How To Build Better Customer Relationships With Video
November 15, 2011
This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video – How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event.
[Video-Commerce.org] 7 Holiday Marketing Tips for Retailers Using Video
November 11, 2011
You can also use a Video Commerce Solution like Liveclicker which will automatically encode every asset with multiple codecs to ensure HTML5 video compatibility.
[Email Marketing Software] Video Email
November 6, 2011
You can save weeks of creative production and deployment time through Video Email automation by using Liveclicker’s Video Email Express solution.
[Retail Online Integration] Video Commerce : A Video Commerce Roundtable
November 1, 2011
Earlier this year, Retail Online Integration gathered together three leading video e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012.
[Marketing VOX] Video Ads in the YouTube Channel EraCalendars for Your Video Email Marketing
October 31, 2011
In anticipation of these trends, firms such as Liveclicker are beginning to produce metrics to help companies decide such issues as how to set up a studio, craft a video’s style and most importantly, writes Simon Mutlu at Video Retailer, determine how long the video should be.
[Video-Commerce.org] Why You Need Content Calendars for Your Video Email Marketing
October 28, 2011
Liveclicker recently authored the 2011 Video Email Marketing Guide, and is the creator of a unique video in email automation solution called Video Email Express.
[Website Magazine] Get the Most Out of Videos with Liveclicker
October 26, 2011
Videos can add another dimension to almost any website – they can be informative, instructional and even fun.
[Email Experience Council] Top 10 Takeaways From Video Email Webinar
October 25, 2011
The eec hosted a webinar this month highlighting the role of video in email. Luke Glasner of Red Pill Email moderated and Justin Foster of LiveClicker and Rory Carlyle of Carlyle, Inc. contributed to the panel discussion.
[Video-Commerce.org] “Real World” How-To and Instructional Videos for Retail and E-Commerce
October 24, 2011
In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics.
[REELSEO] YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials
October 14, 2011
I spoke with Andy Stack, Product Manager at YouTube following his keynote, “Video Convergence is Here: Get Ready!”, at the 2011 Liveclicker Video Summit, who says, online video is a valuable tool to drive brands, and is transforming the way consumers engage and conduct commerce.
[Video-Commerce.org] Video Money Ball: Getting on Base with your Video Program
October 7, 2011
At the 2011 Liveclicker Video Commerce Summit this past summer, John Schroeder from Crutchfield told his own “moneyball” story.
[Video-Commerce.org] What is Your Social ROI for Video Commerce?
September 22, 2011
Taking the example of the graph below provided by the video commerce platform and solutions provider, Liveclicker, we can see how they compare impression activity between social networks to help clients better measure their own SROI for each channel.
[Video-Commerce.org] Shoppable Video and the New Possible: 5 Examples
September 16, 2011
Ebags has implemented a shoppable video technique using Liveclicker’s video commerce platform that surfaces items in display adjacent to the video, using the videos from it’s various brand partners, allowing for simultaneous storytelling and shopping.
[Video-Commerce.org] If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy
September 2, 2011
I recently attended the Liveclicker Video Commerce Summit in San Francisco. The preponderance of attendees were retailers worshipping at the shrine of the product video.
[Video-commerce.org] Video Studios That Scale: What You Need To Know
August 15, 2011
Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit.
[Video-Commerce.org] Should You Consider A Video Commerce Platform For Your Retail Business?
August 11, 2011
The report includes a case study and interviews with seven vendor and user companies, including: Adjust Your Set, B&Q, Liveclicker, Kiddicare, and Marks and Spencer.
[REELSEO] 2011 Video Commerce Summit Is Coming To San Francisco Next Month
July 21, 2011
It’s back! Liveclicker’s Third Annual Video Commerce Summit, the e-commerce industry’s largest event devoted to online video, is coming up fast August 1st & 2nd in San Francisco.
[Video-Commerce.org] Hotmail is First Major Webmail Client to Support Video in Email via HTML5
July 18, 2011
With Hotmail’s release, the percentage of subscribers on a list that could receive full video in email may have just jumped by 15 to 35 percentage points, depending on the marketer’s list composition and the web browser in use by the subscriber (IE9 supports HTML5 video, but earlier versions of IE do not.)
[REELSEO] Microsoft’s Hotmail First Major Web Mail Client to Support HTML5 Video in Email
July 18, 2011
Such a move by Hotmail should be a boon to companies like Liveclicker which offer a video in email product as presently HTML5 video in emails is only supported on iOS devices and a handful of HTML5 enabled clients, while falling back to optimized animated .GIF video works elsewhere.
[Video-Commerce.org] Online Video: Just The Latest e-Commerce Merit Badge? Or Something More?
July 11, 2011
I believe that web video is going to play a key role in the future of commerce. If you’re reading this, you probably do, too.
[MediaPost] Video In E-Commerce Growing, Hungry For Leadership
July 7, 2011
According to eMarketer’s “Video for Ecommerce” report, 73% of US retailers featured video on product pages during Q4 2010, up from 55% during the same quarter in 2009.
[Video-Commerce.org] YouTube To Headline 2011 Video Commerce Summit
June 22, 2011
With just a shade under 45 days remaining until the 2011 Video Commerce Summit kicks off, I have some exciting news to share with our VCC readers. YouTube has accepted an invitation to headline the event.
[Video-Commerce.org] Why Social Video May Eclipse Video SEO
June 6, 2011
I interviewed Mark Robertson – video SEO expert, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.”
[REELSEO] Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study
May 25, 2011
I don’t think we’ve scratched the surface of what video can be and do within those platforms. Liveclicker’s been working on some interesting things, and video is at the forefront of all of it. I had a chance to talk with their Co-Founder and Vice President of Market Development, Justin Foster, and in addition to being a very cool guy, he told me about some new applications for video they’ve used that were sort of blowing my mind.
[Video-commerce.org] Will Facebook Credits Revolutionize Social Video Commerce and Retail?
March 31, 2011
If you want an idea of what the future of video commerce with Facebook Credits may be, I recommend checking out the Facebook fan pages of retailers like onlineshoes.com, eBags, Advance Auto Parts, and Vitamin Shoppe.
[Internet Retailer] Kiddicare pushes the m-commerce envelope with video
January 5, 2011
The retailer’s video technology provider, Liveclicker Inc., hosts the videos and feeds them to the mobile site when a customer clicks on a video button.
[InternetRetailing] Kiddicare.com launches two pronged assault on m-retail with app and m-web site
November 24, 2010
UK nursery products retailer Kiddicare.com has launched an all out assault on mobile retailing with the roll out of both an iPhone app and a mobile optimized website, both of which offer secure transactional capabilities.
[REELSEO] E-commerce Video Strategies From Streaming Media West
November 4, 2010
Earlier this month I interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles.
[http://jamiebeckland.com] Liveclicker Amps Up Conversions with Online Video
June 28, 2010
Liveclicker takes the technical challenges, project management, and headaches out of using video online.
[Internet Retailer] OnlineShoes.com hikes up conversions with ratings and reviews
June 15, 2010
Visitors to OnlineShoes.com’s product pages who click into consumer reviews are more than twice as likely as non-clickers to buy, says Jimmy Healey, the retailer’s senior manager of social media and e-commerce.
[Internet Retailer] New service promises to deliver the marketing videos into e-mail inboxes
May 13, 2010
With a new video e-mail offering from Return Path and Liveclicker, a marketer’s video begins to engage a recipient as soon as she opens the e-mail. No extra clicks to fire up the video are required, the companies say.
[eMarketer] How Beauty.com Uses Video to Bring the Online Shopping Experience to Life
April 21, 2010
We recently spoke to Kathleen McNeill and Noreen Moriarty of Drugstore.com, who lead efforts at Beauty.com to bring the online shopping experience to life using video.
[MediaPost] Video In Email Is NOT Magic: Results Come From You
April 14, 2010
Companies like LiveClicker can help you by automating the detection process and delivering the right technology to the right inbox.
[Practical eCommerce] Justin Foster on His Role as Video Contributor to Practical eCommerce
April 12, 2010
Here, Foster talks about his background and what he expects to contribute as a PeC author.
[REELSEO] Liveclicker Launches Interactive HTML5 Video For E-Commerce
March 19, 2010
Today we have news that video commerce platform provider Liveclicker has released the industry’s first HTML5 player supporting interactive video commerce.
[Online Marketing Connect] Using Video in Email: The Good, The Bad and The Way to Make it Work.
February 5, 2010
Integrating video across multiple platforms including email can be a great integration strategy. But what video do you choose, or, how do you create a video that will speak to your audience?
[Internet Retailer] Companies launch new ways to deliver video e-mails in marketing campaigns
January 28, 2010
The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications.
[REELSEO] Creating E-Commerce Videos That Compel Shoppers To Buy
December 19, 2009
Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by Justin and titled, “Conceiving, Producing, & Deploying e-Commerce Videos that Sell.”
[REELSEO] 3 Principles For Creating E-Commerce Video That Sells
December 12, 2009
I’ll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium.
[eMarketing + Commerce] All About eMail – Video in Email, A Primer
November 1, 2009
Another frustration is that many marketers have actual video files they want to convert into animated GIFs. However, that’s no easy task. But companies such as Liveclicker are poised to eliminate the problem.
[Internet Retailer] The new show business
September 1, 2009
Online video shows rather than tells. Consumers like it, and online retailers are learning how to use it more effectively.
[MediaPost] The Video Boom: Video Takes Over the Inbox
August 4, 2009
The rumors are true — developments in video are exploding into the world of email marketing. It feels like we’ve been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here!
[Internet Retailer] Online videos tackle tough questions like, Why is this shoe right for me?
July 16, 2009
At eBags.com video is no longer an experiment. The conversion rate on product pages embedded with videos can top 15% once shoppers have viewed a clip, eBags.com senior vice president of marketing Peter Cobb told attendees last week at IRCE in Boston.
[Internet Retailer] Videos paint a pretty sales picture at eBags.com
June 23, 2009
At eBags.com video is no longer an experiment. The conversion rate on product pages embedded with videos can top 15% once shoppers have viewed a clip, eBags.com senior vice president of marketing Peter Cobb told attendees last week at IRCE in Boston.
[Internet Retailer] Targeting Tech
April 30, 2009
In an uncertain economy, e-retailers are taking sharper aim at technology investments to make sure they hit the bull’s-eye.
[REELSEO] Liveclicker Video Commerce Summit June 1-2
March 26, 2009
The topic of the conference is obviously video commerce and will bring together industry leaders, innovators, online retailers and everyone that is interested in pushing the boundaries of using video for commerce online.
[Internet Retailer] Customer interaction is in the bag at eBags
October 8, 2008
Visitors to eBags.com now can post their own videos about videos they’ve watched on the site, which include bios of emerging designers, bag makers’ descriptions of special features and interviews at community service events.