[onlinevideo.net] Liveclicker Makes E-Commerce Video Creation Mobile
May 8, 2013
It doesn’t take a long memory to remember when video production required expensive software and powerful computers. Technology moves quickly, and now companies can create professional-quality video on a smartphone or tablet. Liveclicker specializes in e-commerce, and its MobileStudio app, available for iOS only, lets companies create product videos from anywhere.
[retailtouchpoints.com] The Vitamin Shoppe And Blinds.com Execute Interactive e-Commerce Strategies
April 30, 2013
A recent webinar, titled: Vitamin Shoppe & Blinds.com Talk E-Commerce Tools, highlighted the importance of adding conversational elements to product pages to assist shoppers, provide unique content and increase social discussion. Executives from The Vitamin Shoppe and Blinds.com discussed their successful experiences with online Q&As and video commerce strategies. By implementing an educational video program with Liveclicker, Blinds.com customers could better understand the offerings, as well as converse online about the products and videos.
[clickz.com] Video Killed the 360° Image?
March 26, 2013
The spinnable 360-degree product image is so common across the e-commerce web that it’s difficult to imagine what online shopping would be like without it.
[style.com] Barneys Takes A Walk On The Wild Side
March 4, 2013
And when it goes live on Barneys’ Web site tomorrow, viewers will be able to point, click, and buy as they watch the short, thanks to Liveclicker technology. “The movement, special effects, and graphic treatments Barnaby created work because there is also a sense of humor and wit, which make them Barneys,” said Freedman of the project.
[business2community.com] Get An Increase In Sales By Marketing With Video
November 20, 2012
During the last holiday shopping season, the Internet marketing group Liveclicker conducted a detailed study of the effect that online videos had on sales. The results were unambiguous.
[clickz.com] Plugging Into Interactive Video Shopping
November 7, 2012
For now, interactive video shopping is primarily expanding on the web. The ability to easily create video content, the desire to leverage content as a tool to convert, and the ability to leverage tools like Liveclicker (disclosure: I work there) make interactive shopping more accessible for brands looking to connect with audiences and shoppers in new ways.
[clickz.com] Connecting Marketing in Indianapolis
October 22, 2012
At this conference there was a village of hundreds of partner solutions, over 70 exhibiting. Some of my favorite solutions were 89 Degrees, a data-driven agency in the cloud that took the best client design award at this conference; and the emerging Offerpop that extends social to email and back again; not to mention Liveclicker, which enables video commerce across platforms.
[videocommerce] Accountable Social Video: The Nutrisystem Story at the 2012 Video Commerce Summit
October 12, 2012
In the session, I talked about how it’s possible to marry social to video to help people be accountable for their decisions. Also I talked about how video can help support others to make real life changes. I also talked about how are using video to drive behavior change and sell a hard-to-display product.
[spokesagency.com] Just Add Video: The Rise of the iPhone Makes Video Email More Attractive
October 4, 2012
Further supporting the benefits of embedding video in emails, video commerce expert Justin Foster reported that using the word “video” in an email’s subject line has been shown to increase open rates up to 20%, as compared to the same message without the word “video.”
[clickz.com] Video in Email Looks Beautiful to Bare Escentuals
October 4, 2012
Long an innovator when adopting new technologies and an expert in setting trends, this cosmetics juggernaut took a leap into the unknown when it decided to roll out its Supernatural collection with a video in email campaign.
[Video-Commerce.org] Ups and Downs of Shooting on Location
September 7, 2012
I believe shooting in a location that works for your brand creates greater authenticity, elevates you as a brand leader, increases your value as a unique content provider and places you ahead of the curve over what most other businesses are doing with product videos.
[adestra] August 2012: See how video rich email content significantly boosts response rates
August 31, 2012
With the help of Adestra’s partnership with Video Email Express from Liveclicker they were able to embed a section of code into their campaign in MessageFocus. This ensured that for every email they sent either a video, animated GIF or static image was displayed in the inbox depending on the recipient’s email client’s capabilities.
[internetretailer] Liveclicker Releases User-Generated Video App to Amplify Traffic and Strengthen Social Relationships for Online Retailers
August 30, 2012
“Engaging shoppers and fans with user-generated video is an accelerating trend in online retail,” said Justin Foster, Liveclicker’s Co-Founder and Vice President of Market Development. “With the addition of Video Voice to our suite of video commerce solutions, Liveclicker continues to lead the market with its commitment to providing retailers with innovative ways to engage shoppers with video.”
[pbchildrensacademy] Liveclicker Releases User-Generated Video App to Amplify Traffic and Strengthen Social Relationships for Online Retailers
August 28, 2012
Video Voice enables retailers and brands to create highly customizable user-generated video programs designed to increase customer interaction.
[retailemailblog.com] Avon, 8/25 — Glowing Tricks & Ghoulish Treats!
August 27, 2012
Like Brookstone, Avon is using Liveclicker to power their HTML5 video. Many marketers have been pining for video in email capabilities for years, so I expect many more to experiment with it this year and for next year to be a breakout year.
[panelpicker.sxsw.com] CEOs Unplugged: Getting Kicked in the Head is Good
August 25, 2012
In this session, 4 tech CEOs will share honest stories about when they got kicked in the head, how they made their businesses better and overcame some of the darker days.
[lonnypaul.com] Video Commerce Summit an Amazing Event
August 11, 2012
Many of the other sessions at the Summit provided great insights into the way analytics have become more critical and the measurement people look at seems to vary: some are looking simply at AOV, some at the social impact via Facebook, and others at time on site.
[adestra.com] Video in email is here… Adestra announce partnership with Liveclicker Video Email Express
July 26, 2012
For more best practices and case studies on using mobile video in e-commerce, you can check out this upcoming Liveclicker webinar on March 15th: Mobile Video Shopping – How to be Successful in 2012.
[Video-Commerce.org] Zappos.com’s Video Strategy at the 2012 Video Commerce Summit
July 19, 2012
In this interview, Laurie talks about Zappos’s approach to video and shares some details about her opening keynote at the 2012 Video Commerce Summit in August, the largest event dedicated to advancing video commerce.
[retailonlineintegration.com] Podcast: Video Commerce Best Practices With OnlineShoes.com’s Kevin Ertell and Liveclicker’s Justin Foster
July 10, 2012
Listen in as Justin Foster, Co-Founder of video commerce software provider Liveclicker, and Kevin Ertell, Chief Marketing Officer of OnlineShoes.com, discuss video commerce best practices at the Retail Marketing Virtual Conference & Expo.
[reelseo.com] Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit
July 3, 2012
The summit has nearly doubled in size each year since the inaugural event attracted just under 40 people in 2009. Today, the summit is the industry’s largest show devoted to advancing video marketing and video commerce.
[mediapost.com] A Tool Belt For Today’s Email Marketers
July 3, 2012
Liveclicker contributes more than just one tool to the tool belt, consistently developing new products and services to help marketers optimize their video and ensure the right format displays no matter the browser, mail client or operating system.
[trendlineinteractive] Video Email Does Not Kill The Marketer – An Interview With Justin Foster of Liveclicker
June 12, 2012
Liveclicker’s Video Email Express product enables senders of email to reliably deliver video in email at up to 70% of their database while simultaneously preventing those recipients who are still unable to see video in their mail client from receiving a broken experience.
[Video-Commerce.org] Engage and Convert! A Sneak Peek Into Orabrush’s Social Video Playbook
June 1, 2012
They’ve sold well over a million units of their tongue cleaner and tongue foam, are the 3rd most subscribed sponsor channel on YouTube with over 45 million channel views, have signed a major deal with big box stores, and were recently selected for a 2012 Webby Award Official Honoree for their “continued efforts and achievements in social media marketing.”
[Video-Commerce.org] Winning Customers Over with Video Testimonials
May 31, 2012
Testimonials have long been an important part of marketing as they provide social proof. How often do we seek out the opinions of friends, family members or even unbiased strangers when considering a purchase?
[Reelseo.com] Free Video Commerce SEO Best Practices Webinar this Week
May 21, 2012
This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.” Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off the product page as well as some basic and advanced tips for e-commerce video SEO.
[Synchronicitymarketing.com] Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox
May 16, 2012
Deploying video in email has never been easier now that providers like Liveclicker have developed solutions such as Video Email Express. The tool allows marketers to upload a video (hosted and served by Liveclicker), configure a few settings, and embed the video in an email design in a matter of minutes.
[Video-Commerce.org] 9 Ways to Repurpose Your Video Content
May 2, 2012
While they may not be appropriate for every company, video bloopers and outtakes can help humanize your brand and create a closer bond with your customer base.
[retailonlineintegration.com] Ready, Set, Roll: E-Commerce Video Best Practices and Trends (2012 Retail Marketing Virtual Conference & Expo session)
April 19, 2012
In this session, Justin Foster , founder of the Video Commerce Consortium and co-founder of Liveclicker, a video commerce solution provider, guides viewers through best practices around adding video to web sites, product pages and landing pages.
[Retail Touchpoints] TouchPoints TV: Lauren O’Toole, PEX Supply
April 9, 2012
“We have definitely seen a trend in time spent on the product page and increased conversion, since we’ve added the videos. Most importantly from our customer service team we’ve heard positive feedback on the videos.”
[retailtouchpoints] Video Content Boosts Sales
April 6, 2012
Liveclicker reported that, in a sample of 10 top videos, nine out of 10 posted interactive videos to Facebook; eight featured sharing enablement from the product page; and nine enabled sharing from a video gallery.
[Video-Commerce.org] How Luxury Brands are Using Video to Engage Customers
April 5, 2012
The luxury retailer used video commerce solutions provider, Liveclicker, to create interactive shopping experience.
[reelseo] Video Email Facts & Marketing Best Practices: The Case For Video In Email
April 3, 2012
Central to the idea of delivering a truly flawless campaign is the idea that mail clients are different, and based on their differences, special things need to happen in order to prevent recipients from receiving broken-looking emails. The only way to ensure all of the exception cases are handled properly is to use software that detects the mail client being used, and based on that detection, to dynamically serve the correct video clip or image.
[Retail TouchPoints] TouchPoints TV: Justin Foster, Liveclicker
March 27, 2012
Foster described the Liveclicker video commerce platform. He noted that “video right now is still very much in the wild, wild west…there’s definitely a lot of interest, experimentation going on, but I think that brands are retailers are still trying to find a winning formula for video.”
[Video-Commerce.org] How to Measure E-commerce Video ROI
March 14, 2012
Audience demographics and comparisons with site averages can help you to discover the patterns of your best performing videos. Some packages like Liveclicker can even tell you when a prospect has just finished watching a video.
[Video-Commerce.org] Mobile Video: 4 Uses to Drive Retail Sales
March 7, 2012
For more best practices and case studies on using mobile video in e-commerce, you can check out this upcoming Liveclicker webinar on March 15th: Mobile Video Shopping – How to be Successful in 2012.
[Video-Commerce.org] Practical Tips for Producing Great e-Commerce Video
March 1, 2012
With a video commerce solution like Liveclicker, you can add interactive video elements like “buy now” buttons, product thumbnails, interactive links and hotspots, and integration at the end of the video of related videos, products, and customer reviews.
[Video-Commerce.org] Choosing the Right Video Production Company
February 22, 2012
Do you sense that they understand your products and industry? Can they suggest ways to stretch your budget such as automating simple, scalable product videos? Can they reduce manual editing by integrating post-production with pre-built video templates or streamline video production software like Liveclicker Studio?
[Mass Transmit] Think Outside the Email: 6 Ways to Send More Relevant, Engaging Emails
February 21, 2012
No, 2012 will not be the year of streaming video in your email body (unless you’re using LiveClicker or a similar technology). However, online video has come of age. 71% of adults who go online watch video (PewInternet). And according to MediaPost, the number of marketers that plan to use video in email campaigns skyrocketed five times between 2009 and 2011.
[MarketWatch] Pontiflex Spotlights Email Marketing and Acquisition Strategies at Upcoming Events
February 17, 2012
Email Marketing Case Studies, March 21, 10:15 a.m. – 11:45 a.m. Case studies will include topics such as mobile email marketing, trigger-based email marketing campaigns and more. Speakers include: Jordan Cohen, Vice President, Business Development, Pontiflex; Justin Foster, Co-founder and Vice President of Market Development, Liveclicker.
[Video-Commerce.org] How User-Generated Video Reviews are Convincing Millennials to Buy More of Your Stuff
February 16, 2012
You can even include the option to give a video review as a part of your normal review process on your product pages. Kiddicare utilizes the webcam video commenting capability from their video commerce solutions provider, Liveclicker, to do this on their product pages.
[MultiChannel Merchant] 10 Tips to Create Product Video that Converts
February 15, 2012
My company recently completed a study of 1,500 product videos across 25 retail sites to study conversion rate by video length. The best performing group of videos were 30 seconds or less. Videos longer than three minutes were the worst performers.
[Video-Commerce.org] 9 e-Commerce Pitfalls to Avoid
February 7, 2012
Here is a good example of using interactive calls to action by shoe retailer, Shoes.com. They are using the interactive video capabilities of video commerce solutions provider, Liveclicker.
[Retail Online Integration] Cover Story : A How-to-Do-Everything-Great-in-2012 Guide for Cross-Channel Retailers
February 1, 2012
In a recent analysis of 7,500 videos across 25 e-commerce sites, Liveclickerfound 71 percent of the top converting videos were created by the site where the product was sold. No one can describe your brand or products better than you can.
[internetretailer.com] Liveclicker Announces Record Growth in 2011
January 19, 2012
As in prior years, Liveclicker also retained 100% of its existing enterprise clients in 2011. Kevin McNall, Director of Web Design, Development, and Digital Imaging at Brown Shoe Company, noted that “since we began using Liveclicker, we have noticed that people who watch our videos are purchasing products two to three times more often than those who don’t watch videos on our site.
[Stores.org] 20 Ideas Worth Stealing
January 18, 2012
“The extension of video to mobile channels helps commerce sites reach a wider smartphone and tablet audience with the world’s most persuasive selling medium,” says Justin Foster, co-founder and VP of market development for Liveclicker.
[MarketingVOX] Product Videos and the Conversion Factor
January 17, 2012
Another measure of videos’ success with consumers can be seen in analysis from Liveclicker released in December 2011. It reported that the average retailer saw the number of year-over-year video views increase by 61% in November 2011.
[Larry Kless] Online Video in 2011: A Look Back
January 15, 2012
In August, where I attended the 2011 Liveclicker Video Commerce Summit in San Francisco. I recorded a number of interviews with speakers at the two-day event for Liveclicker’s VideoRetailer.org blog.
[PowerRetail] Online Video Helps Retailers Secure Holiday Success
January 13, 2012
These findings are in line with new statistics from Liveclicker addressing the effectiveness of video marketing during the holiday season.
[MediaPost] 2012 Video Commerce Predictions
January 4, 2012
With 2011 in the rearview mirror and a strong holiday shopping season propelling e-commerce to new heights, video commerce is poised to play a much stronger role in 2012 than ever before for brands that sell direct, as well as re-commerce merchants.
[Internet Retailer] Video marketing increases conversions for Advance Auto Parts
December 21, 2011
She says the e-retailer manages all placements through its video platform provider Liveclicker Inc. Consumers can click through from a video running through any of these channels to visit the most relevant page on AdvanceAutoParts.com, such as the page for the product covered by the video.
[ReelSEO] Online Video Brings Holiday Cheer To Retailers By Boosting Sales
December 21, 2011
This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product. Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and how many people immediately purchased the product after watching it.
[Marketing Charts] Interactive In-Stream Video Ads Growing
December 19, 2011
According to analysis from Liveclicker released in December 2011, the average retailer saw the number of year-over-year video views increase by 61% in November 2011. As of Cyber Monday, the average e-commerce video generated $2,026 in revenue, with an average of $3.74 per play.
[Video-Commerce.org] Using Video to Improve the E-Commerce Shopping Experience
December 16, 2011
Give users a virtual shopping experience. Liveclicker’s Video Commerce platform is an excellent example of a “social technology” that lets customers select and compare related products right from within the video display, including interactive video capabilities allowing customers to both shop and share the video with others.
[EmailResponsibly.com] Video in Email – Why, When and How?
December 13, 2011
Experian CheetahMail and Liveclicker, a comprehensive video commerce solution that video-enables your most important marketing channels, held a webinar earlier this week to share best practices and case studies on the topic.
[MediaPost] Top Social Video Commerce Tips & Stats
December 2, 2011
Social is big. Video is big. E-commerce is big. But social video commerce? Puh-lease!
[BlueHornet] Holiday Advice for the Email Marketer
December 1, 2011
According to in-email video provider Liveclicker, “In recent tests, several Top 500 Retailers using video in email experienced 20%+ increases in average order value compared to a non-video version, with one Top 25 retailer reporting a 40% increase. In another recent controlled A/B split, a midmarket retailer experienced a 35% increase in conversion rate compared to an email version that did not contain video.”
[MediaPost] Your Email Holiday GIF Guide
November 22, 2011
A great way to spark interest in your video content is to animate a couple of frames of a video in the body of your email, like this example from Neiman Marcus. Or, partner with a company like LiveClicker to create a streaming gif of your video for the inbox.
[REELSEO] How To Build Better Customer Relationships With Video
November 15, 2011
This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video – How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event.
[Video-Commerce.org] 7 Holiday Marketing Tips for Retailers Using Video
November 11, 2011
You can also use a Video Commerce Solution like Liveclicker which will automatically encode every asset with multiple codecs to ensure HTML5 video compatibility.
[Email Marketing Software] Video Email
November 6, 2011
You can save weeks of creative production and deployment time through Video Email automation by using Liveclicker’s Video Email Express solution.
[Retail Online Integration] Video Commerce : A Video Commerce Roundtable
November 1, 2011
Earlier this year, Retail Online Integration gathered together three leading video e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012.
[Marketing VOX] Video Ads in the YouTube Channel EraCalendars for Your Video Email Marketing
October 31, 2011
In anticipation of these trends, firms such as Liveclicker are beginning to produce metrics to help companies decide such issues as how to set up a studio, craft a video’s style and most importantly, writes Simon Mutlu at Video Retailer, determine how long the video should be.
[Video-Commerce.org] Why You Need Content Calendars for Your Video Email Marketing
October 28, 2011
Liveclicker recently authored the 2011 Video Email Marketing Guide, and is the creator of a unique video in email automation solution called Video Email Express.
[Website Magazine] Get the Most Out of Videos with Liveclicker
October 26, 2011
Videos can add another dimension to almost any website – they can be informative, instructional and even fun.
[Email Experience Council] Top 10 Takeaways From Video Email Webinar
October 25, 2011
The eec hosted a webinar this month highlighting the role of video in email. Luke Glasner of Red Pill Email moderated and Justin Foster of LiveClicker and Rory Carlyle of Carlyle, Inc. contributed to the panel discussion.
[Video-Commerce.org] “Real World” How-To and Instructional Videos for Retail and E-Commerce
October 24, 2011
In our continued “how-to” series on creating product videos in retail and e-commerce, I interviewed Jon Schroeder, Video Director and Editor for Crutchfield Electronics.
[REELSEO] YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials
October 14, 2011
I spoke with Andy Stack, Product Manager at YouTube following his keynote, “Video Convergence is Here: Get Ready!”, at the 2011 Liveclicker Video Summit, who says, online video is a valuable tool to drive brands, and is transforming the way consumers engage and conduct commerce.
[Video-Commerce.org] Video Money Ball: Getting on Base with your Video Program
October 7, 2011
At the 2011 Liveclicker Video Commerce Summit this past summer, John Schroeder from Crutchfield told his own “moneyball” story.
[Video-Commerce.org] What is Your Social ROI for Video Commerce?
September 22, 2011
Taking the example of the graph below provided by the video commerce platform and solutions provider, Liveclicker, we can see how they compare impression activity between social networks to help clients better measure their own SROI for each channel.
[Video-Commerce.org] Shoppable Video and the New Possible: 5 Examples
September 16, 2011
Ebags has implemented a shoppable video technique using Liveclicker’s video commerce platform that surfaces items in display adjacent to the video, using the videos from it’s various brand partners, allowing for simultaneous storytelling and shopping.
[Video-Commerce.org] If You’re Going To Do It, Do It Right: Committing To Your Online Video Strategy
September 2, 2011
I recently attended the Liveclicker Video Commerce Summit in San Francisco. The preponderance of attendees were retailers worshipping at the shrine of the product video.
[Video-commerce.org] Video Studios That Scale: What You Need To Know
August 15, 2011
Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit.
[Video-Commerce.org] Should You Consider A Video Commerce Platform For Your Retail Business?
August 11, 2011
The report includes a case study and interviews with seven vendor and user companies, including: Adjust Your Set, B&Q, Liveclicker, Kiddicare, and Marks and Spencer.
[REELSEO] 2011 Video Commerce Summit Is Coming To San Francisco Next Month
July 21, 2011
It’s back! Liveclicker’s Third Annual Video Commerce Summit, the e-commerce industry’s largest event devoted to online video, is coming up fast August 1st & 2nd in San Francisco.
[Video-Commerce.org] Hotmail is First Major Webmail Client to Support Video in Email via HTML5
July 18, 2011
With Hotmail’s release, the percentage of subscribers on a list that could receive full video in email may have just jumped by 15 to 35 percentage points, depending on the marketer’s list composition and the web browser in use by the subscriber (IE9 supports HTML5 video, but earlier versions of IE do not.)
[REELSEO] Microsoft’s Hotmail First Major Web Mail Client to Support HTML5 Video in Email
July 18, 2011
Such a move by Hotmail should be a boon to companies like Liveclicker which offer a video in email product as presently HTML5 video in emails is only supported on iOS devices and a handful of HTML5 enabled clients, while falling back to optimized animated .GIF video works elsewhere.
[Video-Commerce.org] Online Video: Just The Latest e-Commerce Merit Badge? Or Something More?
July 11, 2011
I believe that web video is going to play a key role in the future of commerce. If you’re reading this, you probably do, too.
[MediaPost] Video In E-Commerce Growing, Hungry For Leadership
July 7, 2011
According to eMarketer’s “Video for Ecommerce” report, 73% of US retailers featured video on product pages during Q4 2010, up from 55% during the same quarter in 2009.
[MultiChannel Merchant] How Mobile Connects The Multichannel Customer
July 1, 2011
How does Vitamin Shoppe direct store shoppers to the videos? Working with video commerce system vendor Liveclicker, the retailer has QR codes incorporated into certain store displays. The shopper scans the quick response code (the boxy, funky-looking 2D barcodes that are starting to pop up everywhere) with his or her smartphone to be directed to the site hosting the video for the corresponding product.
[Video-Commerce.org] YouTube To Headline 2011 Video Commerce Summit
June 22, 2011
With just a shade under 45 days remaining until the 2011 Video Commerce Summit kicks off, I have some exciting news to share with our VCC readers. YouTube has accepted an invitation to headline the event.
[Video-Commerce.org] Why Social Video May Eclipse Video SEO
June 6, 2011
I interviewed Mark Robertson – video SEO expert, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.”
[REELSEO] Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study
May 25, 2011
I don’t think we’ve scratched the surface of what video can be and do within those platforms. Liveclicker’s been working on some interesting things, and video is at the forefront of all of it. I had a chance to talk with their Co-Founder and Vice President of Market Development, Justin Foster, and in addition to being a very cool guy, he told me about some new applications for video they’ve used that were sort of blowing my mind.
[Video-commerce.org] Will Facebook Credits Revolutionize Social Video Commerce and Retail?
March 31, 2011
If you want an idea of what the future of video commerce with Facebook Credits may be, I recommend checking out the Facebook fan pages of retailers like onlineshoes.com, eBags, Advance Auto Parts, and Vitamin Shoppe.
[Internet Retailer] Kiddicare pushes the m-commerce envelope with video
January 5, 2011
The retailer’s video technology provider, Liveclicker Inc., hosts the videos and feeds them to the mobile site when a customer clicks on a video button.
[InternetRetailing] Kiddicare.com launches two pronged assault on m-retail with app and m-web site
November 24, 2010
UK nursery products retailer Kiddicare.com has launched an all out assault on mobile retailing with the roll out of both an iPhone app and a mobile optimized website, both of which offer secure transactional capabilities.
[REELSEO] E-commerce Video Strategies From Streaming Media West
November 4, 2010
Earlier this month I interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles.
[http://jamiebeckland.com] Liveclicker Amps Up Conversions with Online Video
June 28, 2010
Liveclicker takes the technical challenges, project management, and headaches out of using video online.
[Internet Retailer] OnlineShoes.com hikes up conversions with ratings and reviews
June 15, 2010
Visitors to OnlineShoes.com’s product pages who click into consumer reviews are more than twice as likely as non-clickers to buy, says Jimmy Healey, the retailer’s senior manager of social media and e-commerce.
[Internet Retailer] New service promises to deliver the marketing videos into e-mail inboxes
May 13, 2010
With a new video e-mail offering from Return Path and Liveclicker, a marketer’s video begins to engage a recipient as soon as she opens the e-mail. No extra clicks to fire up the video are required, the companies say.
[eMarketer] How Beauty.com Uses Video to Bring the Online Shopping Experience to Life
April 21, 2010
We recently spoke to Kathleen McNeill and Noreen Moriarty of Drugstore.com, who lead efforts at Beauty.com to bring the online shopping experience to life using video.
[MediaPost] Video In Email Is NOT Magic: Results Come From You
April 14, 2010
Companies like LiveClicker can help you by automating the detection process and delivering the right technology to the right inbox.
[Practical eCommerce] Justin Foster on His Role as Video Contributor to Practical eCommerce
April 12, 2010
Here, Foster talks about his background and what he expects to contribute as a PeC author.
[REELSEO] Liveclicker Launches Interactive HTML5 Video For E-Commerce
March 19, 2010
Today we have news that video commerce platform provider Liveclicker has released the industry’s first HTML5 player supporting interactive video commerce.
[Online Marketing Connect] Using Video in Email: The Good, The Bad and The Way to Make it Work.
February 5, 2010
Integrating video across multiple platforms including email can be a great integration strategy. But what video do you choose, or, how do you create a video that will speak to your audience?
[Internet Retailer] Companies launch new ways to deliver video e-mails in marketing campaigns
January 28, 2010
The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media and Liveclicker working with e-mail services providers to offer new marketing applications.
[REELSEO] Creating E-Commerce Videos That Compel Shoppers To Buy
December 19, 2009
Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by Justin and titled, “Conceiving, Producing, & Deploying e-Commerce Videos that Sell.”
[REELSEO] 3 Principles For Creating E-Commerce Video That Sells
December 12, 2009
I’ll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium.
[eMarketing + Commerce] All About eMail – Video in Email, A Primer
November 1, 2009
Another frustration is that many marketers have actual video files they want to convert into animated GIFs. However, that’s no easy task. But companies such as Liveclicker are poised to eliminate the problem.
[Internet Retailer] The new show business
September 1, 2009
Online video shows rather than tells. Consumers like it, and online retailers are learning how to use it more effectively.
[MediaPost] The Video Boom: Video Takes Over the Inbox
August 4, 2009
The rumors are true — developments in video are exploding into the world of email marketing. It feels like we’ve been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here!
[Internet Retailer] Online videos tackle tough questions like, Why is this shoe right for me?
July 16, 2009
At eBags.com video is no longer an experiment. The conversion rate on product pages embedded with videos can top 15% once shoppers have viewed a clip, eBags.com senior vice president of marketing Peter Cobb told attendees last week at IRCE in Boston.
[Internet Retailer] Videos paint a pretty sales picture at eBags.com
June 23, 2009
At eBags.com video is no longer an experiment. The conversion rate on product pages embedded with videos can top 15% once shoppers have viewed a clip, eBags.com senior vice president of marketing Peter Cobb told attendees last week at IRCE in Boston.
[Internet Retailer] Targeting Tech
April 30, 2009
In an uncertain economy, e-retailers are taking sharper aim at technology investments to make sure they hit the bull’s-eye.
[REELSEO] Liveclicker Video Commerce Summit June 1-2
March 26, 2009
The topic of the conference is obviously video commerce and will bring together industry leaders, innovators, online retailers and everyone that is interested in pushing the boundaries of using video for commerce online.
[Internet Retailer] Customer interaction is in the bag at eBags
October 8, 2008
Visitors to eBags.com now can post their own videos about videos they’ve watched on the site, which include bios of emerging designers, bag makers’ descriptions of special features and interviews at community service events.