The vision of video commerce
Liveclicker was founded in 2008 by a team of Internet entrepreneurs who shared a vision for the potential of video in e-commerce. Partnering closely with top online retailers, the company built the industry’s first comprehensive video platform devoted to enhancing e-commerce performance.
Unlike first-generation video companies that built technology primarily to meet the needs of media properties, Liveclicker realized the solution to successful video monetization resided more in the medium’s potential to deliver persuasive content to a receptive audience that was ready to buy. In collaboration with leading academic researchers and some of the brightest strategic and technical minds in the retail industry, Liveclicker learned that in order for video to achieve its potential in e-commerce it must be exploited not just on-site, but across channels.
Truly effective video commerce is not just about merchandising or product pages. It is not just about SEO, or email, or advertising. Video in e-commerce is about delivering the most compelling persuasive messages at each customer touch point, in the process heightening consumer expectations and building fierce loyalty through an enhanced shopping experience.