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[Retail TouchPoints] Real-Time Contextual Marketing: Five Best Practices To Drive Retailer Success

February 9, 2016

Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be most successful with their customer and prospect marketing efforts? The first step is to understand that real-time contextual marketing isn’t just one “thing.” A variety of content can be triggered based on five primary real-time pillars, and within each of these pillars, there are multiple opportunities for using real-time content

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[InformationWeek] How Contextual Awareness Is Redefining Business Intelligence

October 28, 2015

Online marketers and publishers often serve up ads in the context of search, social media interactions, gaming, or other online behavior. Using IP addresses and GPS sensors, it’s possible to send geo-targeted ads to include location-specific data such as local weather conditions. Email has lagged behind, however. Although emails may be sent in a context that might have been relevant when the email was sent, the message contents may be irrelevant by the time the recipient opens the email.

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[Direct Marketing News] Email, Like Fine Wine, Gets Better With Age

October 1, 2015

With traffic up 16% year-over-year, according to Experian Marketing Services, email continues to be a staple of ongoing customer communications. It is universally understood, cost-effective at scale, and can be made relevant at any stage of the customer journey. “Email remains one of the primary, foundational channels to walk the customer down the path to purchase and repeat purchase,” says Ryan Hofmann, chief brand strategist at Listrak

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[MarketingProfs] Five Best-Practices for Real-Time Contextual Marketing

September 11, 2015

These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about whether it’s right for their business.

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[1to1 Media] A Look Ahead at Personalization 2.0

March 16, 2015

A personalized experience used to be as simple as greeting a customer by name, but as digital and physical experiences merge, the bar for meaningful customer experiences is rising. Companies like Amazon, Starbucks, and Netflix have trained consumers to expect a personalized experience from businesses. And companies that stick with generic messages and experiences risk throwing away money.

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[Retail Online Integration] 4 Best Practices for Mobile Video Success

March 6, 2015

Video is no longer a “nice to have” feature in e-commerce. Its ability to engage shoppers and increase conversion rates and revenues make it a necessary tool in any retail marketer’s arsenal.

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[The Business Journals] How adding videos to product pages boosts conversion rates

February 27, 2015

Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site. While site visits are an important part of marketing, video can go far beyond attracting site visitors so they can see other content. Video can offer entertainment, education and persuasion for online shoppers.

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[Marketer Quarterly] Sony Previews Products With Video In Email

February 23, 2015

New products can sometimes be hard to explain in just a few words, which is why Sony has turned to video to get their message across. Video helps the brand illustrate and educate its customers about how to use its products and keeps the customer engaged with the brand, so that they don’t go searching YouTube for their answers.

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[MarketingLand] 5 Priorities For Email Marketing In 2015

February 13, 2015

An average email’s life is very short. Within 48 hours most subscribers that are going to open and click already have. There are a few stragglers that will trickle in over the next few days, and the occasional person will open and click on an email sent weeks or months ago, but for the most part the biggest impact of an email is seen immediately after it has been delivered.

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[Retail TouchPoints] Blinds.com Boosts Revenue By 92% With Liveclicker

September 5, 2014

To differentiate from the competition, online retailers are focused on creating more visually compelling experiences for consumers. Some retailers are embracing video to help create this more memorable experience, as it helps add more context and detail to product images already available on the site.

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[Target Marketing] Email : 7 Ways to Increase Email Deliverability, Engagement and ROI

September 4, 2014

At first glance, these four topics seem unrelated. Yet today’s modern email marketer understands they are all required ingredients in every hot bowl of email success soup. After all, how can you achieve strong ROI when messages go undelivered? And try driving engagement while kicking relevance to the curb—good luck with that!

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[Direct Marketing News] 6 Do’s and Don’ts for Trigger Emails

August 19, 2014

Triggered email messages generated nearly 65% higher open rates in the first quarter of this year than business-as-usual emails, according to Epsilon’s “Q1 2014 North America Email Trends and Benchmarks Report.” With results like that, savvy marketers continue to look for fresh trigger strategies. One effective approach: Let’s call them micro-triggers.

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[1to1 Media] Up Close and Personal: Technology’s Undeniable Impact on Individualization

July 21, 2014

For those companies looking to improve personalization, success depends upon both technology and technique, as these critical tools must support and sustain the human element behind the traditional, long-term customer relationship.

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[Multi-Channel Merchant] How Blinds.com Engages Customers Successfully with Video

July 27, 2014

Retailers are discovering the role video can play in enhancing their ecommerce customer service program. Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues.

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[iMediaConnection] How to build video into your omni-channel retail strategy

August 5, 2014

In January 2014, comScore found that 183.8 million Americans watched 48.7 billion videos online, and video ad views equaled 11.3 billion. Given the potential reach and impact, videos and video marketing are rapidly becoming key components of a retail marketer’s omni-channel strategy.

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[InternetRetailer] How Blinds.com lightened up video management

July 10, 2014

Using Liveclicker’s VideoCommerce tool, Blinds.com reduced the time it spends managing its online videos while increasing engagement and conversion rates.

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[MediaPost News] Liveclicker Adds Custom Content to Marketing Suite

June 3, 2014

Liveclicker has released a new suite of tools that allow email marketers to create custom content that changes as recipients open their email messages. The new feature can be accessed through Liveclicker’s dashboard so that marketers can access real-time analytics, testing and targeting capabilities alongside custom content.

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[CRM.com] Liveclicker Delivers Dynamic Messaging Capability with RealTime Email Solution

June 4, 2014

The RealTime suite is comprised of three core elements—RealTime Content, which enables marketers to build content based on a customer’s real-time location, time, weather, language settings, and device in use; Target and Testing, a feature that facilitates A/B testing of email elements for automated message optimization that can take place after an email is sent; and Analytics, the component that gives marketers insight into open rates, click rates, duration of open, and conversion.

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[The Magill Report] Liveclicker Unveils RealTime Email

June 3, 2014

Video email company Liveclicker today unveiled a set of tools it claims will allow its clients to enable real-time, dynamic content in their email marketing. The move puts Liveclicker in competition with dynamic-email-content enablers Movable Ink, Power Inbox and Enteractive Mail Solutions.

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[Retail TouchPoints] TouchPoints TV: The Importance Of A Video Commerce Strategy

April 28, 2014

Justin Foster, Co-Founder of Liveclicker, discusses the importance of a video commerce strategy moving forward for retailers. “Because consumers expect to see video, it’s more important than ever that retailers integrate video throughout the customer lifecycle.”

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[OnlineVideo.net] How to Create Video Emails

February 26, 2013

As more companies add video to their marketing and communications efforts, it’s natural to want to include videos in emails, or at least the appearance of videos in emails. To do so, you have two options. First is to include an image that looks like a video player in the email, with a link to the actual webpage where the video is embedded. The viewer clicks the image in the email, the browser opens, and the video starts to play.

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[ExactTarget.com] 9 New HubExchange Apps Available in the Marketplace

October 8, 2013

Finally, senders can bring email messages to life with embedded video that plays back right inside the inbox. Increase video views, drive more clicks, and create one-of-a-kind inbox experiences using VideoEmail’s revolutionary Embedded Video in Email technology.

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[reelseo.com] Videos Production is Not As Daunting As It Seems

October 3, 2013

At the Video Commerce Summit, Liveclicker’s Xavier Casanova, CEO & Co-Founder, Justin Foster, Co-Founder/VP of Market Development and Kenna Hurd, Account Development and Video Production Specialist took us through a working demonstration of one of the biggest innovations in the company’s history, their new ‘plug and play’ video production software, Mobile Studio.

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[multichannelmerchant.com] Videos Production is Not As Daunting As It Seems

August 28, 2013

With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview at IRCE 2013.

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[digitaljournal.com] New 360° Video Player Enables Rapid Scaling of E-Commerce Video Programs

July 8, 2013

With the new Liveclicker 360° video player, online retailers can rapidly scale the production of 360° spinning product images on product detail pages, save 50% or more of the time and cost previously required to shoot 360° product images and leverage a single solution to power product videos, how-to videos, and 360° videos.

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[mobilemarketingwatch.com] Video Commerce Summit Set for Late July

July 8, 2013

The Video Commerce Summit (set for July 25th & 26th) is where the e-commerce industry’s front-line experts, thought leaders, and brands come together to share how they’re using video to improve their bottom line. “From production through conversion,” the company says, “Liveclicker’s video commerce solutions help clients sell more with video.”

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[clickz.com] Selling Shoppers With In-Store Tablet Video

May 9, 2013

As shoppers increasingly gravitate toward tablets and smartphones as personal shopping assistants, innovative retailers are moving in lockstep by arming store associates with mobile devices to help deliver a better overall shopping experience. “We’re harnessing the power of video and making it easier for our in-store team members to use video as a tool to share knowledge with customers,” according to Seth Brady, director of user experience and conversion at Brookstone.

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[onlinevideo.net] Liveclicker Makes E-Commerce Video Creation Mobile

May 8, 2013

It doesn’t take a long memory to remember when video production required expensive software and powerful computers. Technology moves quickly, and now companies can create professional-quality video on a smartphone or tablet. Liveclicker specializes in e-commerce, and its MobileStudio app, available for iOS only, lets companies create product videos from anywhere.

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[retailtouchpoints.com] The Vitamin Shoppe And Blinds.com Execute Interactive e-Commerce Strategies

April 30, 2013

A recent webinar, titled: Vitamin Shoppe & Blinds.com Talk E-Commerce Tools, highlighted the importance of adding conversational elements to product pages to assist shoppers, provide unique content and increase social discussion. Executives from The Vitamin Shoppe and Blinds.com discussed their successful experiences with online Q&As and video commerce strategies. By implementing an educational video program with Liveclicker, Blinds.com customers could better understand the offerings, as well as converse online about the products and videos.

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[clickz.com] Video Killed the 360° Image?

March 26, 2013

The spinnable 360-degree product image is so common across the e-commerce web that it’s difficult to imagine what online shopping would be like without it.

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